Knowledge is power. Expand your insights.

A deep, precise, comprehensive view of customers is vital for marketers. Adobe can help transform information into insights.

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What is Adobe Analytics?


Adobe Analytics helps you uncover business opportunities and successes by turning customer interactions into actionable insights. With the market-leading solution, you can better understand the customer’s entire journey.

Adobe Analytics


Make business decisions based on digital channel data, and use these insights to personalize experiences, drive better ad spend, and monetize your content.


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Adobe Analytics Premium


Use 360-degree customer views, powerful predictive models, and algorithmic cross-channel attribution to drive your digital marketing.


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Adobe Analytics - Mobile apps


Mobile teams can take advantage of the mobile app–centric interface while also allowing the marketing team to access and integrate app data with other digital insights.


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Adobe Analytics capabilities.

Advanced segmentation

Advanced segmentation

Create personalized experiences for your visitors by understanding their unique attributes, behaviors, and preferences.

Marketing attribution

Marketing attribution

Analyze the effectiveness of every marketing touchpoint your customers encounter on their path to conversion.

Mobile analytics

Mobile app analytics

Dive deep into the performance of your mobile apps. Understand how your mobile app users engage with your brand.

Predictive analytics

Predictive marketing

Easily analyze customer data to predict the success of your campaigns and maximize the impact of your ad spend.

Real-time web analytics

Real-time web analytics

React instantly to visitor trends with real-time reports that give you a second-by-second view of customer engagement.

Advanced data visualizations

Advanced data visualizations

Gather deep analyses faster than ever with purpose-built visualizations to quickly identify areas for improvement.

See what makes Adobe Analytics go.

See what makes Adobe Analytics go.

Our 15 short videos give you a closer look at some of the capabilities that drive Adobe Analytics.

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Assess your digital
analytics skills.

Use the Adobe Analytics Self-Assessment tool to find out exactly where you stand and learn tips that will help you improve your skills. Take the assessment ›

Read the Analytics maturity benchmark study ›
Watch the Analytics maturity model getting started video ›

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Adobe is a leader
in web analytics.

The Forrester Wave™: Web Analytics, Q2 2014

Exchange apps in the cloud
Tools for your trade

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