Ad hoc analysis is the most powerful tool marketers have for instantly identifying high-value customer segments. With Adobe® Analytics, you’ll have more control than ever over unlimited real-time visitor information, so you can drill down into the data to get deep, precise, and comprehensive views of your customers. And once you know exactly who your visitors are, you’ll also know where your greatest opportunities lie.
Make connections between your customers’ nonlinear site navigations with charts that use color, size, position, movement, and volume to present complex and trending relationships. Use this data to improve site design, navigation, content layout, and conversion.
Build concise visitor segments that can be compared to one another to identify new segments, insights, and key performance indicators (KPIs).
Dynamically build and analyze online conversion processes on multiple pages with advanced fall-out reports, and apply customizable default settings for enhanced conversion and traffic reporting.
Manage and conduct analysis of multiple reports on one screen, enabling side-by-side comparison without toggling between separate report tabs.
Use reports built specifically to observe mobile visitor behavior, such as comparing mobile conversion with web conversion and keyword search by mobile visitors versus web visitors.
Our online analytics are no longer limited to general traffic numbers and click-through metrics. With Adobe Marketing Cloud...we’re able to drill down to the smallest details to distinguish loyal visitors from casual ones, and then use the information to help convert casual visitors into loyal visitors.
— Francis Lavelle, director of analytics
for Discovery Communications