Adobe Analytics / Data workbench
Understand your customers: online, offline, everywhere.
Get a 360-degree view of your customers. With the data workbench from Adobe, you can collect, process, analyze, and visualize Big Data from online and offline customer interactions. More importantly, Adobe® Analytics does it in real time and at scale, so you can quickly turn terabytes of information into actionable information that can be shared with stakeholders and used to make decisions that can improve the performance of your business.
Features of the Adobe Analytics
data workbench
Personalized customer targeting
Bring together data from both your online and offline marketing channels to provide deeper insights around customer behaviors.
Online and offline insight for retail
Analyze constantly changing data volumes, including data from point-of-sale, kiosk, and inventory systems, as well as from multiple web properties. Uncover behaviors and trends across channels and then target customers through the best avenues.
Online and offline insight for call centers
Understand how customers are navigating across various channels, such as web, live chat, IVR, and interactions with call center agents. Overlay customer satisfaction and customer sentiment to find the right balance between servicing cost and customer satisfaction.
Engagement scoring
Develop detailed, accurate engagement scores based on online and offline activity to personalize content, better identify where buyers are in the purchase cycle, and give sales teams more meaningful customer information.
Campaign attribution
Look at the sequencing of all the campaigns and events that touched prospects or customers before they converted. Use this information to develop campaign-attribution models that include both online and offline strategies.
Advanced display attribution and retargeting
See which display ads people saw on third-party sites prior to arriving at your site, even days before. Know which banner ads are the most effective and should be used in more campaigns.
Additional resources
Lenovo
By analyzing data combined from six sources (web, post purchase survey, CRM, call center, email, and live chat), Adobe Analytics helps to identify customer satisfaction issues, so we can resolve them quickly.
— Ashish Braganza, senior manager of global
business intelligence at Lenovo
