Know customers from every angle.
Marketers are constantly gathering data, but connecting the dots has been challenging — until now. Bring traditional, digital, and in-store data together to get the most comprehensive view and understanding of customers and their behaviors. By enriching your customer profiles with more data, you can optimize your audiences and deliver the most personalized experiences.
Features of enriched audience optimization
Integrate data from third-party marketing applications — including email, ad serving, and site search — with data from Adobe Analytics for a more complete view of the customer.
Connect the variable and related metadata together, categorize it, and then display it in different ways when generating reports.
Analyze online and offline customer data to discover and measure new audiences.
Use your new audience segments throughout Adobe Marketing Cloud solutions.