See the impact of every customer interaction.
Understand the complete sequence of events that lead to conversion, from web visits to email campaigns to display impressions and beyond. With Adobe Analytics, last-click attribution is only the beginning of the conversion story — and every touchpoint provides improved intelligence to make better marketing investments.
Features of marketing attribution
Conduct cross-channel marketing attribution across display, social, paid search, and email, as well as offline channels like direct mail, radio, billboards, and television.
Tie your newly acquired customers’ behavior to their past web behavior to understand their actions across multiple channels and over a broad time span.
Measure marketing effectiveness using easy-to-apply, rules-based attribution models including Starter-Player-Closer, Participation, Latency Scoring, Custom Weighted Models, and more.