Create customized dashboards and reports and share them in a variety of formats and channels. Using Adobe® Analytics, you’ll quickly identify the most profitable paths through digital assets, determine where visitors are navigating away, and identify critical success metrics for online marketing campaigns.

Features of Adobe Analytics marketing reports and analytics

Dashboards and reports

Instantly create, customize, and distribute reports and dashboards in a variety of formats that can be viewed on desktops, mobile devices, and HD displays.

A single source of data

Measure, report, and integrate data from online initiatives across different marketing channels into a single place.

Actionable KPIs

Get information on your key performance indicators (KPIs), including purchasing metrics, customer loyalty, campaigns, and visitor profiles, and put it to work.

Real-time visitor intelligence

See how your online strategies and marketing initiatives are performing in real time. Segment your data directly within the Analytics solution.

Accurate attribution

Pinpoint your most successful ads, campaigns, channels, and paths to conversion so you can make faster and better investments with your marketing budget.

Additional resources

Learn how Adobe Analytics helps marketers gain insight from video, mobile, and social. Watch the video ›

Argos

We have a full end-to-end process around project delivery, including capturing, benchmarking, and reporting, so we can see what investment we should be putting into each campaign.

— Jim Bassett, multichannel
operations manager, Argos

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