Turn social interactions into business results.

Demonstrate the impact of your social campaigns at every stage of the customer journey, from initial awareness all the way to brand loyalty. With Adobe Analytics, you get comprehensive social metrics integrated with the rest of your marketing data, so it’s easy to prove social ROI and gain actionable insights.

 

See all Adobe Analytics demo videos ›

 

Features of social analytics

Comprehensive social insight

Understand the impact of online communities, identify how sharing services contribute to user behavior, and gain insight into user-generated content.

Facebook and Twitter analytics

Measure every aspect of Facebook activity, including apps, fan pages, ads, and Facebook Connect, and gain insight into what consumers are saying on Twitter, too — all in real time.

 

Additional resources

See how Adobe Marketing Cloud helped Skullcandy get a 400% return on their investment.

Skullcandy used Adobe Marketing Cloud and got a 400% return on its investment.
Watch the video ›

Learn how to quantify the results of your social campaigns.

Learn how to quantify the results of your social campaigns.

Download the white paper ›

Caesars Entertainment increased social revenue by 34% in just two months.

Caesars Entertainment increased social revenue by 34% in just two months.
Download the success story ›

Adobe is a leader
in web analytics.

The Forrester Wave™: Web Analytics, Q2 2014

Adobe Marketing Cloud is the answer to
your marketing problems.

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