Marketer of the month
Adobe customers are leading the way in marketing innovation.
With your help, we feature stories from the digital marketing trenches — highlighting what top marketers are doing in the areas of web analytics, personalization, and more. Read their success stories to see if their approaches will work for you.
If you have a great example of how your company uses Adobe® Marketing Cloud, email your story to CustomerSuccess@adobe.com.
April |
Jennifer Towns, director, retention marketing, AOL
Jennifer leads the Retention Marketing team within the Paid Services division of AOL. She has spearheaded the use of the Adobe® Target solution, transforming the way retention marketing initiates change at AOL. Her group now has 26 Adobe Target power users, as opposed to the two users a year ago in the same 100 person organization.
March |
Ashish Braganza, senior manager of global business intelligence, Lenovo
Ashish Braganza has extensive experience in Digital & Multichannel Analytics, Quantitative Modeling, Optimization, and Digital Strategy. He's currently building Lenovo's Business Intelligence and Optimization practice, which is responsible for achieving a 12-fold ROI in its first 6 months.
February |
David Wright, vice president of digital analytics, SunTrust Bank
David Wright built the digital analytics practice for SunTrust Bank, one of the largest US banking organizations. They measure and drive strategic objectives including improving new client acquisition, increasing cross-sell, and creating a better client experience as demand for anywhere access to digital services grows.
January |
Ken Foster, director of digital media, McGladrey
Ken Foster is the director of digital media at McGladrey, the largest U.S. provider of assurance, tax, and consulting services focused on the middle market. McGladrey standardized on Adobe Marketing Cloud to optimize digital experiences and transform the impact and reach of its digital content.
December |
Linda Tai, director of analytics, YouSendIt
Linda Tai is the director of analytics for YouSendIt. With the Adobe Marketing Cloud, Linda has increased conversions by 6% on the YouSendIt homepage; used testing to adjust copy, design, and marketing campaigns across channels for a 21% increase in conversion; and sped up email campaign agility by enabling near real time follow-up emails.
November |
Christopher Reynolds, vice president of marketing analytics, Condé Nast Research & Insights
Christopher Reynolds is vice president of marketing analytics at Condé Nast, home to some of the world’s most celebrated media brands. Condé Nast leverages the Adobe Marketing Cloud to gain visibility into how readers interact with digital editions, helping the company optimize content and increase profits through accurate data for advertisers.
October |
Wonny Lee, director of online marketing, Tylted
Wonny Lee is the director of online marketing for Tylted, one of the largest social gaming communities on the mobile web. Using insight from Adobe Marketing Cloud, Wonny optimized web and mobile sites to increase traffic by 15%, boost registrations by 800%, and achieve 15 million minutes in one month on its site.
September |
Chris Kahle, web analytics manager, Caesars Entertainment
Using Adobe solutions, Chris Kahle has helped Caesars improve its customers' digital experience through highly personalized strategies. Caesars now better understands its customers' needs and interests across multiple properties, channels, and campaigns. This approach has led to a 70% increase in conversion rates for loyal customers.
August |
Rhoda Ingberman, director of customer insights, The Economist
Rhoda Ingberman has over 15 years of experience analyzing data for major websites as well as startups. At The Economist, she and her team use Adobe Marketing Cloud to get a global picture of how readers interact with the magazine across channels, and then apply that knowledge to maximize advertising and subscription opportunities.
July |
Raj Vridhachalam, senior vice president, U.S. Bank
As head of platform delivery at U.S. Bank, Raj Vridhachalam credits Adobe Marketing Cloud with helping the bank achieve business results with minimal complexity, low cost of ownership, and fast time to market — "the three essential ingredients to a successful implementation of digital analytics in banking."
June |
Brandon Bunker, senior manager of analytics, Sony Electronics
Brandon Bunker drives the online personalization strategy at Sony Electronics as head of the analytics team. Sony uses detailed visitor profiles to serve more targeted and relevant content to audiences on its website, so visitors keep coming back — and buying.
May |
Francis Lavelle, director of analytics, Discovery Communications
Francis Lavelle's team at Discovery Communications uses Adobe solutions to gain insight into how social media affects website traffic and loyalty, which he says is a critical component to creating more buzz around Discovery's shows and increasing viewership.
April |
Thomas Gage, senior director of business development, AutoTrader.com
Through Thomas Gage's direction and application of Adobe solutions, AutoTrader.com has created added value for business partners, increased conversions, and improved insights into multichannel audience behaviors. During the Super Bowl, his team was able to tie "off the chart" spikes in website traffic directly to AutoTrader's game-time TV commercials, demonstrating the power of cross-channel marketing.
