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Digital marketing /

Personalization

Right content, right place, right time.

Optimize every digital interaction for maximum
impact with the Adobe Personalization solution.

Read the solution overview ›
Adobe & Sony Electronics

How Sony gets the right message to the right customers. Every time.

View the webinar ›
Customers demand personalized attention.

Eight steps to mastering personalization
across your site.

Read the white paper ›
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Make it personal.

The Adobe Personalization solution empowers marketers to personalize the critical interactions throughout their customers' journey. By using Adobe's powerful analytics and target technology, businesses can provide the kinds of experiences that drive engagement, conversion, and loyalty.

Personalization flexibility

Continuously and easily evolve your personalization strategies from segment-based to more complex, fully automated, 1:1 scenarios as needed.

Robust data-driven approach

Unify internal and third-party data sets for a rich, singular customer profile that drives revenue.

Optimization for maximum revenue

Control, monitor, and optimize the performance of your personalization strategies through built-in testing.

Download:
Solution overview ›

Related products:

Adobe Test&Target
Test&Target™
Adobe Recommendations
Recommendations
Adobe Search&Promote
Search&Promote
Adobe Scene7
Scene7®

Customer stories

More
Travelocity

Travelocity

Travelocity uses Adobe® Digital Marketing Suite to increase cross-sell conversions by 15%.

Redbox

Redbox

Movie and game rental company uses Digital Marketing Suite for cross-channel relationship marketing.

Adobe blogs on Personalization

More

Let's get personal.

Ready, Set, Personalize! Enter our sweepstakes to win a free hour of Adobe Digital consulting.

Top 5 conversion opportunities for digital marketers in 2012.

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  • CMO.com
  • Adobe Digital Marketing Blog
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Personalization

Find out more about the Adobe Personalization solution.

Personalization
Contact us
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Best practice guides

Adobe 2012 Digital Marketing Optimization Survey results

Best practices from your peers for increasing online conversions.

Prioritizing personalization for growth

The e-tailing group shares eight steps to mastering personalization.

Forrester Research: Use customer analytics to get personal

How personalization increases retention and return.

Optimizing email marketing in the age of inbox overload

Create email campaigns that drive conversion.

View more ›

On-demand webinars

Adobe & Sony Electronics

How Sony creates and uses personalization profiles.

Four steps to boost website personalization

Increase relevance with testing and targeting best practices.

View more ›

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