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Digital marketing /

Web Experience Management / Drive demand

Make it personal

Quickly generate greater demand

The opportunity to drive demand through digital channels is exploding as customers spend more time and money online. The Adobe Web Experience Management (WEM) solution integrates Adobe tools to launch marketing campaigns and drive demand across multiple channels.

Give customers what they want

The WEM solution integrates Adobe tools to empower marketing and IT to decrease the time to market of campaigns, and to optimize conversion by measuring and personalizing the online customer journey through landing pages and microsites.

Decrease time to market as you easily roll out targeted marketing campaigns to generate more demand.

Decrease time to market as you easily roll out targeted marketing campaigns to generate more demand.

Watch the video ›

Quickly build campaign assets that are relevant across key target audiences and buyer personas.

Launch new landing pages and microsites with speed and ease.

Maximize the conversion of leads through traffic generated from email or social media campaigns.

Optimize conversion by measuring and personalizing the customer journey

Marketers who optimize campaigns with personalized content that drives engagement are able to produce the greatest number of leads, increase conversion rates, and capture the most mindshare of visitors. Drive leads through your various digital marketing channels.

  • Create
  • Share
  • Launch
  • Build and optimize

Launch email and social campaigns and optimize traffic back to digital properties:

  1. Use a simple WYSIWYG email content editor to produce HTML emails based on templates from Adobe CQ.
  2. Adapt message formats to client device types.
  3. Personalize message content across mobile and social channels to increase click-through rates with Adobe SocialAnalytics and Adobe Test&Target.
  4. Measure and gain insight into user click-through and traffic metrics with Adobe SiteCatalyst and Adobe SocialAnalytics.

Related products

  • Adobe® Creative Suite®
  • Adobe CQ
  • Adobe SocialAnalytics
  • Adobe Test&Target™
  • Adobe SiteCatalyst®

Download the solution brief

Download the solution brief

Get detailed information about the Adobe WEM solution. Learn how you can create compelling experiences that engage customers across digital channels.

 

Download the Web Experience Management solution brief

Customer stories

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Premier Inn

Premier Inn

Premier Inn accelerates delivery for marketing promotions and reduces reliance on outside development resources with Adobe Digital Marketing Suite.

Robert Walters

Robert Walters

International recruiting company uses the Adobe Web Experience Management solution to build relationships with job seekers and employers worldwide.

Adobe Web Experience Management

Follow
07/10/2012 AdobeWEM: RT @AdobeDigMktg: Brands must harness big data to deliver a better customer experience says @AKQA's European Head of Tech: http:// [...]
07/10/2012 AdobeWEM: Reminder: Check out our on-demand webinar on increasing your marketing agility via the #cloud: http://t.co/nYFTuqEw #WEM #WCM
07/09/2012 AdobeWEM: Don’t get fooled by your own metrics! Learn the myths that can lead you astray: http://t.co/OpxtdQVW #WEM #WCM
07/06/2012 AdobeWEM: .@Philips_men leverages #Adobe CQ, #SiteCatalyst & #Scene7 to build best possible experiences for its customers: http://t.co/u [...]

Resources

  • CMO.com
  • Experience Delivers blog

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Web Experience Management

Find out more about the Adobe Web Experience Management solution.

Web Experience Management
Contact us
Sales: 888-649-2990
Purchase requires verification of academic eligibility
Student & teacher pricing ›
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Product tours

Build brand more effectively

Enable marketers to build brand in the digital world.

Increase demand and revenue

Quickly deploy targeted marketing campaigns.

Extend your marketing reach

Optimize and deliver content for new audience segments.

View more ›

Best practice guides

Adobe named a leader in WCM

Forrester evaluates 10 WCM vendors.

Rethink your mobile WCM strategy

Forrester: Think multichannel content management.

View more ›

On-demand webinars

The seven deadly sins of WCM

Avoid the most common and costly mistakes in WCM.

Compete online in 2012

Seize competitive advantage across channels.

Introducing Adobe CQ5.5

Drive conversions with personalized digital experiences.

View more ›

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