Financial services
See how Adobe can help financial services marketers.
eMarketer talks about the shift in financial
services ad budgets toward digital channels.
Learn from our "Social Media Best Practices in Financial Services" webinar.
Read the IDC Financial Insights white paper "Web Content Management in Financial Services."
Applying digital distinction to your customers' money matters.
The financial services industry continues to move online and onto mobile. Consumers like the convenience and personalization digital services offer. Today, financial services companies need to deliver consistent brand experiences and offer relevant solutions across channels — including mobile and social — to increase customer satisfaction and strengthen relationships. Adobe helps you create, manage, monetize, and measure customer experiences across channels with the security and professionalism customers expect.
Read solution brief ›
Adobe focus areas in financial services
Adobe® Social
Measure the effectiveness of social marketing campaigns and use insight from social channels to improve your business.
Key benefits
- Deliver connected experiences to your customers across channels.
- Engage customers and offer promotions that drive conversion.
- Continually manage regulatory requirements for consumer protection and privacy.
Adobe Analytics
Increase return on your marketing investment and understand the effectiveness of your efforts across channels.
Key benefits
- Evolve from measuring basic metrics to those that relate quality and provide actionable insight.
- Gain a broad view of customers across all channels and understand the impact of one channel on another.
- Identify high-value segments and develop programs to increase wallet share and customer lifetime value.
Adobe Target
Use targeting strategies to personalize your services and increase customer engagement.
Key benefits
- Identify cross-channel customers as well as their affinity for products, response to offers, and channel preferences.
- Personalize experiences to attract, engage, and motivate consumers to convert.
- Promote products to consumers based on their interests and actions to increase their use of services.
Adobe Experience Manager
Offer consistent digital experiences across channels and easily manage digital assets.
Key benefits
- Deliver digital experiences seamlessly to customers regardless of device.
- Minimize the effort required to manage digital assets and focus on the quality and relevance of the content.
- Get the right content to customers at the right time.
Adobe Media Optimizer
Optimize your investment in advertising across channels and deliver highly targeted ads to consumers and segments.
Key benefits
- Find the right balance in your paid search, social, mobile, video, and display marketing.
- Assess the impact of advertising on approvals to optimize the lifetime value of every customer.
- Use audience intelligence to identify consumers who are investigating your services and those who are ready to register.
Resources |
