Project Primetime
Get your professional video to more viewers, on more devices, and drive ad sales higher
Project Primetime from Adobe is a unified video platform that helps you achieve broadcast audience reach, lower operating costs, and boost revenue from ad sales. The technology solution delivers a TV-like viewing experience across platforms, including iOS and Android™, and on devices from desktops to tablets to Smart TVs. Project Primetime provides a single, end-to-end workflow that links Adobe streaming, digital rights management (DRM), ad serving, audience management, analytics, and optimization technologies.
Broadcast reach
Video players for all devices get professional video to viewers wherever they're watching — with a single publishing workflow. The Adobe® Flash® Media Server family delivers video across platforms, including iOS, with a choice of powerful protocols that help save significant bandwidth costs and lighten network load.
TV-like viewing
Consumers get a great video experience without the need to log in to different apps and websites or install plug-ins and extensions. By moving more of the processing to the cloud, Project Primetime eliminates time wasted waiting for ads to load, whether the viewer is on a desktop or mobile device.
Actionable insights
Bridge the gap between site-side analytics from Adobe Digital Marketing Suite with ad analytics from Adobe Auditude®, increasing revenue, relevance, and engagement. Project Primetime offers a holistic view of content and advertising metrics, providing the ability to take action through better targeting.
Dynamic ad execution
Adobe Auditude provides a complete ad delivery and revenue management platform, allowing publishers and media companies to boost the value of content across connected devices.
Copyright protection
Adobe Access helps content owners and distributors protect their professional video content and more securely deliver it to connected devices.
Viewer authentication
Adobe Pass verifies viewer entitlement to content in a manner that is simple, more secure, and unobtrusive. You can extend access to subscription TV content through any IP-connected device.
