Test, target, personalize, and profit.

Most marketers want to test and target but don't think they have the time, expertise, or tools. Adobe has simplified it to a click.

See howSee how Target works ›

What is Adobe Target?


Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.


Adobe Target Standard


With an intuitive user interface and built-in best practices, you can quickly create A/B tests and confidently target content.


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Adobe Target Premium


With automated intelligence and an expanded optimization toolset, you can easily personalize crucial customer interactions in real time.


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Adobe Target capabilities.

Site optimization & targeting

Site optimization and targeting

Easily set up, test, and deliver targeted experiences to your visitor segments.


• A/B testing
• Marketer-driven targeting



Use self-learning algorithms to create deeper engagements and do better at cross-selling.


• Automated personalization
• Targeted recommendations

Mobile optimization and targeting

Mobile optimization and targeting

Increase mobile engagement and revenue with A/B testing and geolocation targeting.


• Mobile site targeting
• Mobile app optimization

Take the fast track to digital marketing.


See how easy it is to use Adobe Target. Take it for a spin. Launch the interactive demo ›

Target Self-Assessment

Discover your strengths and learn where to focus for better optimization.


Take the assessment ›

Value Navigator tool

Learn the best online optimization strategies for boosting your bottom line.


Try the tool ›

Marriott dives deeper with Adobe.

See how Marriott engages individual visitors with Adobe Target and gets big results.

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Who is Adobe Target for?

When bringing in customers, digital marketers need to be as good with a net as they are with a spear. They’re expected not only to attract new visitors, but also to convert them and keep them coming back.


View resources for digital marketers ›

Take personalization up a notch. Or several.

Take personalization up a notch. Or several.

Get the Forrester report Advance To Next-Generation Personalization.


Download now ›

Two quarters of testing. 63% more product activations.

Two quarters of testing. 63% more product activations.

See how AOL used online testing and optimization to dramatically boost activations.


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Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.
Exchange apps in the cloud
Tools for your trade

Want to know more? Let’s talk.

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Get in touch with a specialist to find out how Adobe can help you get more out of your marketing programs.

or call 877-722-7088