Experience
Sometimes interactive storytelling leaves us wishing we were watching a movie.
Too much interactive and too little story is usually the culprit. But CBC
has taken a different approach. Produced by CBCRadio3.com, CBC Home Delivery
is part TV, part radio, part magazine photo essay, with just the right amount
of interactivity. The result is great storytelling.
Business Story
One of CBC’s goals is to build an audience online. They knew they wanted make
use of a large library of radio and TV stories, but the web is usually
a difficult place for narratives. That’s why CBC created a more engaging
way to tell stories. It worked. In only 3 months, they signed up
over 10,000 subscribers and had 50,000 people view their online issues.
That’s a substantial foothold in a new medium.
