Experience
We like video, but it’s so linear. This is the web. The more interactive,
the better. With Goodyear's Eagle F-1 site, you cut between four camera
angles
as race car driver Derek Bell takes the sharpest curves in the world
at speeds of over 130 miles an hour. You can even choose the audio track
and data displayed,
like speed, G-forces, and gear. It’s nice work.
Business Story
Buyers of high-end tires love speed and performance. Most companies would have created a site loaded with facts and figures that prove their products are the best. But Evolution Bureau follow the adage “show, don’t tell.” That gives customers a gut-level idea of what Goodyear tires can do. People responded. Average time on the site was over 3 minutes, 30 seconds. Seven times longer than a TV commercial. It adds up to a powerful brand experience that affects the bottom line.
