It goes something like this. Designers work hard to craft the right mix of interactive design and story-telling. Most sites, if they are good, accomplish one but not two. Forsman and Bodenfors and Paregos master both with the new Volvo XC90 site. The result is immersive, usable and a bit muddy. It's great work.
Developer quote:
"The interaction between the seamless journey in the landscape and the page turning “read more about the car in the book format” is one of a kind. We hope the experience feels the same as the brand of Volvo; Premium and easy to use."
Olle Victorin, Account Executive
Links:
Developer:
Forsman and Bodenfors and Paregos
Development time:
2 months
Tools:
