Device manufacturers
Look at your own phone and MP3 player; then look at your friend’s mobile phone or MP3 player. You’ll notice something. They each have a different UI, but they’re designed for the same purpose: to allow a consumer to perform a certain function. In this competitive landscape, it’s important for device manufacturers to differentiate themselves by providing a compelling experience while at the same time getting their products to market as soon as possible.

Flash Lite software allows OEMs to quickly prototype their UI as well as rapidly make any changes when necessary. Some of the first OEMs to release these Flash UI devices include Samsung, Reigncom, and Leapfrog. More licensees will release new devices in 2006, and they will benefit from the creativity of designers and Adobe design tools like Flash, Photoshop, and Illustrator.

The future looks bright
There are a lot of benefits to using Flash Lite, no matter what part of the mobile ecosystem you are in. As mobile phones start shipping later this year and as go-to-market opportunities become available for designers and developers in different geographic regions, the interest in Flash Lite will increase and more people will want to get involved. So why wait? Now is a great time to get started. Learn more on the Adobe Mobile and Devices home page.

Media owners
Being able to cross many touch points with your brand is important. Today we’re working with several large consumer brands from around the world, and these companies are excited about the benefits of Flash and how they can further extend their brand and messaging into the mobile space. They are creating prototypes and fully functional content today so that when mobile phones with Flash Lite preinstalled start shipping in mass quantities, they’ll have their branded content ready to go for consumers to purchase and use.

Mobile operators
In the ever-increasing mobile phone market, consumers are looking for the best deals. Depending on the individual, a good deal can mean a specific voice or data plan, a coverage area, or the available handsets. More and more, mobile operators are looking for ways to increase their average revenue per user by providing additional services beyond traditional voice service. On April 5, Verizon Wireless and Adobe announced plans to develop a Flash mobile ecosystem in North America. The plan is to enable the mobile developer community and content providers to target new handsets from the leading wireless operator, utilizing the design and development environments of choice for millions of designers and developers around the world—Adobe Creative Suite and Macromedia Studio. Using these leading creative tools, the development community can express its creativity and bring exceptional mobile experiences to Verizon Wireless subscribers.

Adobe is looking at ways to “mobilize” all software tools to create a smooth workflow for mobile content creation. This is one of the most exciting projects going on.