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General questions

Product/Solutions questions

General questions

General questions

Who is Serious Magic?
Serious Magic is a North-American based private company that produces high quality video and communication software. Their products target videographers, as well as government, education and consumer markets.
Why is Adobe acquiring Serious Magic?
Serious Magic brings a number of products and technologies that are complementary to Adobe’s award-winning video and web solutions, Adobe Production Studio and Flash.
How many employees does Serious Magic have?
Serious Magic has under 50 employees. The majority of Serious Magic employees will join Adobe.
What are the terms of the acquisition?
The terms of the acquisition are not being disclosed.
When is this transaction expected to close?
The deal has closed.
Will this transaction impact guidance for the remainder of Adobe’s fiscal year?
No, this deal is not material to Adobe’s fiscal guidance.
Who may I contact for more information?
You may contact:
Russell Brady Director, Public Relations
(408) 536-6048
rbrady@adobe.com
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Product/Solutions questions

What opportunity is Adobe addressing with the acquisition of Serious Magic?
Serious Magic brings a number of products and technologies that are complementary to Adobe’s award- winning video and motion solution, Adobe Production Studio.
Where can I find out more about Serious Magic’s products?
Serious Magic produces 5 main products:
  • DVRack — enables videographers to improve the quality of footage on location while capturing directly to a PC.
  • ULTRA™ — is both a high quality real-time keyer, as well as a simple green-screen program that appeals to corporate videographers
  • Visual Communicator — is a combined teleprompter and keying system that assists corporate videographers, schools, marketing departments, and government marketing groups in video production.
  • Ovation™ — is an application that is complementary to PowerPoint and brings broadcast quality effects and transitions to PowerPoint presentations. It appeals to corporate marketing, government marketing, and education customers.
  • Vlog It! — is a program targeted at bloggers making it easy for them to add video, with meta-data for easy searching to their blog.
See the Serious Magic website at www.seriousmagic.com for more information and details on these products.
How quickly will Serious Magic’s products bring benefit to Adobe’s business?
Given the complementary fit of our products the acquisition is expected to bring immediate benefits such as a more comprehensive workflow for our mutual base of customers.
Are there areas of duplication in product lines? If so, how will that be addressed?
There are no significant areas of duplication.
Do you expect to integrate the Serious Magic’s products with any of Adobe’s products?
Over time we expect to bring Serious Magic’s technologies closer to relevant Adobe products.
Will any products be eliminated or phased out as a result of this transaction?
We plan to fully leverage those products that are most complementary to Adobe’s solutions.
Why is this good for customers?
Adobe continues to strive to offer customers the most comprehensive workflows and tools for its creative customers. The acquisition will bring immediate products and improved workflows for our video and web customers, with a brighter future ahead as we meld technologies in future product releases.
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