Government
“Simplicity at Work” Ad Campaign
The “Simplicity at Work” campaign is Adobe’s first major ad push for the enterprise market, extending the company’s traditional advertising focus beyond the creative professional market. The campaign is designed to build awareness and relevance for Adobe solutions with C-level enterprise executives as well as purchase decision-makers in three key markets: financial services, government, and information technology (IT).
The campaign will kick off in the U.S. with full-page ads in the Wall Street Journal as well as an exclusive sponsorship on the home page of wsj.com. The ads will also appear in top-tier business publications including BusinessWeek, Fortune, and Forbes as well as vertically focused publications such as Information Week, Computerworld, Federal Computer Week, Government Computer News, and American Banker. Online sites such as forbes.com, zdnet.com, and Yahoo! targeted sites will also complement the program.
After launching in the US, the campaign will be extended to Europe.
Click on the thumbnails below to see the full print ads.
General Business
Financial Services
Government
IT
