Deciding what your site goals are should be the first step you take when creating a Web site. Ask yourself, or your client, about what you hope to accomplish by having a Web site. Write down your goals so that you remember them as you go through the design process. Goals help you focus and target your Web site to your particular needs.

A Web site that provides news about a specific subject should have a different look and navigation than a Web site that sells products. The complexity of your goals will affect the navigation, the media that you use (Macromedia Flash, Macromedia Director, and so on), and even the look and feel of your site.