Patents

Patents Pending Issuance:

 

US Patent App. #13/039,177: Adobe Systems, Automatically Classifying Consumers in Marketing Micro-Segments for Targeted Delivery of Content, G Baum, W. Chang, filed: March 2, 2011.

 

US Patent App. #13/039,207: Adobe Systems, Method and System for Machine Definition and Specification of Marketing Micro-Segments, W. Chang, G. Baum, filed: March 2, 2011.

 

US Patent App. #13/039,242: Adobe Systems, Sequential Engine that Computes User and Offer Matching  Membership into Marketing Micro-Segments, W. Chang, G. Baum, filed: March 2, 2011.

 

US Patent App. #13/039,257: Adobe Systems, A Scalable Engine that Computes Marketing Micro-Segments, W. Chang, G. Baum, filed: March 2, 2011.

 

US Patent App. #13/039,266: Adobe Systems, Persistent Metadata for User Controlled Policy for Advertising, G. Baum, W. Chang, filed: March 2, 2011.

 

US Patent App. #13/153,328: Adobe Systems, A System and Method to Automatically Expand an Ad Offer Inventory and Provide Automatic Offer Matching Based on Explicit and Implicit Consumer Interests, W. Chang, G. Baum, filed: June 3, 2011.

 

US Patent App. #12/789,708: Adobe Systems, A System to Time Align Movie Scripts to Video and Audio Content. W. Chang, filed: May 28, 2010.

 

US Patent App. #12/789,785, Adobe Systems: Movie script to text alignment enhancement by nonlinear interpolation, J. Scoggins, W. Chang. filed: May 28, 2010.

 

US Patent App. #12/789,791, Adobe Systems: Movie Script Align and Replace (automatic text replacement based on confidence scores) and related GUI, D. Kuspa, J, Scoggins, W. Chang, filed: May 28, 2010.

 

US Patent App. #12/789,720, Adobe Systems: Movie Script and Replace Umbrella Feature including workflows and enhancements, J.Scoggins, W. Chang, D. Kuspa, P. Ellis, C. Van Winkle, S. Hayhurst, filed: May 28, 2010.

 

US Patent App. #11/946,680: Adobe Systems, System to automatically generate unique global named entity identifiers to resolve  named entities in a federated text mining environment.  W. Chang, M. Welch, filed: Oct. 9, 2009.

 

US Patent App. #12/713,008: Adobe Systems: A System for Automatically Capturing, Converting, and Analyzing Movie Scripts. W. Chang, M Welch. filed: July 2009.

 

US Patent App. #12/471,814: Adobe Systems. An efficient algorithm to generate layout preserved text from PDF. E. Koh, W. Chang, filed: May 26, 2009.

 

US Patent App. #12/618,353: Adobe Systems, Multimodal Video Indexing, Search, and Content Disambiguation. W. Chang, M. Welch, filed: Sept. 3, 2009.

 

US Patent App. #12/332,297, A System for Creating Speech-to-Text Language Models for Generic Audio Content, W. Chang, M. Welch, filed: Dec. 10, 2008.

 

US Patent App. #12/332,309: Adobe Systems, A Multi-core Processing System For Performing Parallel Speech-to-Text Transcriptions, W. Chang, M. Welch, filed: Dec. 10, 2008.

 

US Patent App. #12/130,607: Adobe Systems. System for automatically extracting reading-order text and semantic entities from unstructured and semi-structured documents. E. Koh, W. Chang, filed: May 30, 2008.

 

US Patent App. #12/035,617: Adobe Systems. A system for locating and visualizing people expertise and document resources & their inter-relationships. W. Chang, N. Sakunkoo, filed: Feb.  22, 2008.

 

US Patent App. #12/035,628: Adobe Systems, A system for creating, visualizing and navigating semantic networks of information. N. Sakunkoo, W. Chang, filed: Feb. 22, 2008.

 

US Patent App. #11/728,069: Adobe Systems. A method of applying keywords from the analysis of documents to analyzed documents to facilitate ad content metadata insertion. W. Chang, N. Ghamrawi, filed: Mar. 23. 2007.

 

US Patent App. #11/365,198: Adobe Systems. A method for providing a set of information resources to assist in researching semantic entities in a document. W. Chang, filed: Feb. 28, 2006.

Invited Talks

W. Chang. 2010. Adobe® Story and Creative Suite 5 – New Semantic Technologies for the Motion Picture and Video Industry . Semantic Technology Conference, June 24, 2010, San Jose, CA.

W. Chang. 2009. An Ontology-Driven System for the Semantic Analysis of Multimedia Content . Semantic Technologies Conference, June 17, 2009, San Jose, CA.

W. Chang, T. Tague. 2008. Emerging Semantic Ad Platforms . SDForum Semantic Web Special Interest Group, Palo Alto, CA.

W. Chang. 2008. The Design of a Semantic Analysis Platform for a Contextual Advertising Application. 2008 Semantic Technologies Conference Session, San Jose, CA.

W. Chang, D. Bedford. 2007. Semantic Content Management Systems. 2007 Semantic Technologies Conference Session, San Jose, CA.

Launched Websites

Ads for Adobe PDF - an online document analysis and contextualized advertising system for ad enabling PDF content in Adobe Reader using the Yahoo! ad network.

MLB.com - Major League Baseball Advanced Media Gameday - was the chief architect that led the engineering team that designed, built, and deployed a real-time multimedia architecture for MLBAM's live game visualization, player stats, audio and video feeds, live player event capture, event synchronization to video, online video search, and event replay.

Sixdegrees.com - an early dot.com online social networking community, subsequently acquired by Youthstream Media Networks for $125M