Abstract

Social Networks play a very important role in information propagation, but it is not practically possible to reach out to every individual due to the sheer size of the networks. In these scenarios, it is required to identify a small set of influencers who have the potential to further reach out to the targeted people. Existing solutions identify a global set of influencers for all purposes. However this is not helpful to identify objective-specific influencers. This project solves this problem by identifying the key influencers who can maximize the reach to target customers and influence them on the desired message; thus identifying target-specific topic-specific influencers.