Marketing deserves a 360-degree view.
Your customers expect you to know who they are and what they’re interested in, regardless of how they choose to interact with you. While marketing insights began in web analytics, you can now get a 360-degree view of individual customers based on insights gathered both on- and offline. Customer-driven data helps you understand individual journeys in their entirety, so you can act on them by delivering experiences that perfectly fit with individual needs and preferences.
Data without intelligence is history.
It’s not enough to react anymore — customers expect you to anticipate. While customers are getting increasingly less predictable, marketers need to use solutions that can learn, adjust and act based on evolving behaviors. A new customer intelligence has emerged that combines analytics with artificial intelligence. It sees the way customers interact with your brand, observes their behavior and patterns, then anticipates their needs so you can adjust your interactions accordingly — even automatically.
Fuel optimizations with insights.
While consumer expectations are rising, so are the expectations of stakeholders. Centralizing data so insights are easily accessible throughout your organization is key to finding the best path, best experiences, and most competitive business strategies. Team members should be able to access and understand deep insights without the need of data scientists. You need to be able to easily interpret performance and conversion rates, so you can continually optimize against KPIs throughout the customer journey.
The Pursuit of Data-Driven Maturity
Read the new Quarterly Digital Intelligence Briefing: Data-Driven Marketing, created by Econsultancy and Adobe, to learn why digital maturity matters and why self-reflection helps you get there.
Now foresight is 20/20.
With Adobe, you can push the limits of data. Move beyond marketing analytics and combine deep insights with artificial intelligence that answers the unasked questions. Data-driven marketing is now more than informed experiences, it’s completely integrated and predictive. Give your customers experiences that use insights from all their interactions, so they feel like you can read their minds.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.