Time Topic Description
8:30 AM Arrival + Breakfast
9:00 AM Kick-off
  • Why are we here?
  • Getting familiar: Our Social Network
10:00 AM The Content Opportunity
  • Learn about the power of content marketing through case studies
  • Learn a framework for evaluating content
  • Explore different tactics and channels for content marketing
12:00 PM Lunch
12:45PM Content in Action
  • Learn and use a framework for a customer-first content campaign
  • Get to know the customer persona, develop an objective and KPI, use different tactics to achieve the objective, and consider how to optimize based on performance.
3:00 PM Bring It On Home
  • Identify opportunities for collaboration between agencies and partners
4:00 PM Adjourn