Adobe Genesis
Integrate third-party and Adobe online marketing technologies
Adobe® Genesis™ gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. It automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.
Digital marketing challenges
For marketers, there has been no standard solution to measure and optimize performance across different applications, such as email, ad serving, and site search. Data from online marketing applications is fragmented, preventing online marketers from fully optimizing campaign and conversion performance.
Solution
Adobe Genesis automates the integration among Adobe and partner online marketing applications. Genesis integrates with more than 500 technology partners and 50 Adobe technology–based accredited integrations.
- Extensive application ecosystem
Enjoy the widest choice of integrated online marketing technologies in the industry with over 500 technology partners and 50 accredited integrations. - Visibility across the marketing mix
Get an integrated view of performance across multiple online marketing channels and campaigns. - Cross-application performance optimization
Increase ROI by measuring conversion performance and focusing marketing investment on the highest performing channels and campaigns. - Enhanced targeting and remarketing
Use on-site browser-based data to automatically create and synchronize dynamic visitor segments for precision targeting and remarketing.
Prebuilt integrations
- Over 50 accredited partners with standardized, tested, and documented online marketing application integrations
- Annual accreditation process that helps ensure continuity through product changes and upgrades
Interactive drag-and-drop interface to enable prebuilt integrations
- Integration configuration wizard that provides intuitive, step-by-step processes for automating integration setup and system synchronization
Cross-application dashboards
- Cross-channel, cross-application reporting dashboards that provide an integrated view for measuring and optimizing campaign performance across the marketing mix
Dynamic segmentation and remarketing
- Dynamic creation and automated synchronization of targeted visitor segments with email marketing, survey, ad serving, and other applications based on on-site data such as visitor purchase history, content views, abandoned carts, or custom-defined variables
Learn more about the privacy practices of Adobe Genesis.
