Better social experiences.
Better business results.

Every marketer wants to know if social
media is working for them. Less than half
know how. Adobe can help.

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What is Adobe Social?


Social marketing is all about relationships. With the new Adobe® Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data. Create the most relevant posts, monitor and respond to conversations, measure results, and connect social activities to business results.


Download the solution overview ›

Solution overview

Adobe Social capabilities.

Management and governance

Management and governance

Scale your social marketing efforts across all internal stakeholders and external social profiles.

Listening and moderation

Listening and moderation

Use buzz-monitoring data to identify trends, opportunities, and threats. Then, route and track comments with a real-time moderation queue.

Publishing and ads


Post to hundreds of social pages at one time. Use the content calendar for scheduling, approvals, and custom audience targeting.

Application builder

Application builder

Simple drag-and-drop actions let you quickly build and customize contests, polls, and more.

Social campaigns

Social campaigns

Auto-generate tracking codes right from within the publisher, thanks to seamless integration with Adobe Analytics

Social analytics

Social analytics

Discover the precise types of content, social networks, and key influencers that not only drive engagement but also yield tangible business results.

Sony knows what social is worth.

Sony uses Adobe Social to measure its social activity in real time, and ties social media to results.


Watch video ›

Who is Adobe Social for?

Social marketers focus on building meaningful connections with customers by sharing the right content with followers and fans. Their social programs can be relatively straightforward or span multiple brands and regions. And they all share the same goal: prove the effectiveness of their efforts.


View resources for social marketers ›

Managing and measuring the business value of social media.

Managing and measuring the business value of social media.

Understand the full opportunity and impact of social media.


Download the webinar ›

Get your piece of a $9 billion pie.
Global social ad spending continues to soar. See why in eMarketer’s Worldwide Social Network Ad Spending Forecast.

Want to know more? Let’s talk.

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