Content should be personal. Anything else is irrelevant.
Personalization and ROI go hand-in-hand.
Adobe can help. With Adobe Target, you can easily set up and run tests to determine the best offers, messaging, and content. Target lets you deliver personalized content based on a combination of rules-based and machine learning approaches that incorporate behavioral, contextual, and offline variables.
The more you know. The more you can personalize.
Disconnected platforms create disconnected marketing.
Adobe can help. Adobe Experience Manager brings together all your content and assets in a central location to fuel your personalization strategy. It lets you easily create content for desktops, tablets, and mobile devices in one location—all without writing code. There’s no need to create pages for every device, Experience Manager automatically adjusts each experience using your content.
Bring it all together.
Adobe can help. Adobe Campaign lets you personalize and deliver campaigns across all your online and offline channels. With Adobe, you can segment and target your customers with precision. Campaign gathers all your data into a single, integrated customer profile. It lets you manage data segments to deliver automated and triggered email campaigns. You can then monitor the performance of all your cross-channel campaigns in one place.