Features of Adobe Analytics Advanced Segmentation.
They’re unique. Show them you’ve noticed.
Instantly identify differences between your visitors and customers to deliver the personalised experiences that matter to them. With Advanced Segmentation within Adobe Analytics, you can dive deep into customer data for segmentation analysis to get a precise and comprehensive view of your visitors — and a clear understanding of where your greatest marketing opportunities lie.
Unlimited real-time segmentation
Easily compare concise visitor segments side by side to identify new audiences, gather actionable insights and see how customer behaviour changes over time.
See how your visitors use — or don’t use — your digital properties and leverage the insights to improve site design, navigation, content layout, product affinity and conversion.
Online and off-line personalised customer analysis
Connect and combine customer data from traditional, digital and in-store marketing channels to get a more comprehensive view of unique customer behaviours and attributes.
Analyse a large number of variables simultaneously to quickly turn new relationships into actionable audiences for further analysis, targeting and personalisation.