Playing with print
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"Not long ago,it seemed entirely possible that print would fade from popularity as quickly as a newspaper left in the sun. Many of the celebrity digerati proclaimed that pixels would conquer picas and digital would displace ink, and that plasma screens and their offspring would reign as the format of choice for design, content, advertising, and perhaps even art.
But to paraphrase Mark Twain, reports of print’s demise were greatly exaggerated. In fact, digital technology and interactivity, the very things that were supposed to supplant print, have ended up invigorating it.
Examples are literally everywhere you look. Advanced digital printing technologies have enabled almost anything to be a canvas, from massive building wraps to planes to paper-thin magnets. And the Adobe® Creative Suite® tools that designers rely on daily have evolved to a highly integrated level, making it easy to move from print to web to video—and back again.
Digital technology lets you create things never seen before,’ says Simon Wooller, creative director with Saatchi Denmark. ‘It makes print wide-open to doing something fantastic."
This article, by Kevin Peaslee, originally appeared in Adobe Magazine. To read the article, download the PDF:
Note: Adobe magazine is no longer available, but be sure to explore the resources listed under "Where to go from here" for inspiration, tips, tutorials, and up-to-the minute news about Adobe and the design community.
Where to go from here
If you liked this article from Adobe Magazine, keep an eye on Dialog Box. We'll continue to excerpt articles from the magazine. Also check out these other great resources:
- Adobe TV
- Shades of green, by Leta Baker
About the author
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