Use the type tool to create one type object for each shape. Choose a heavy, thick typeface. Plan the text according to the size of the shape that will hold the text.
For example, the two top shapes in the heart will contain small text blocks, while the two middle shapes will contain longer words or phrases.

With the type still selected, choose Object > Arrange > Send to back > Deselect the type.

Select one of the shapes, and then Shift-select the type object that will fit into it.

Choose Object > Envelope Distort > Make with Top Object.

Repeat steps 8 and 9 for each type object in your artwork. If you are satisfied with the effect, skip to step 13. If you want to edit or change the type, continue with the next step.
If you want to edit the dividing lines and you saved a copy of the file at step 4, open that file; edit the lines and start again at step 5.
