Today’s students want to make a difference in the world. And they want to do it their way, using the tools of the connected world they’ve grown up in. Our opportunity is to provide an engaging learning environment that supports learning on any device, any time, from any location. And our imperative is to foster creative thinking, collaboration, and the development of digital skills.





We offer students and educators affordable access to industry-leading tools for expressing ideas and telling their own stories. We help students develop the skills to communicate in a variety of media and succeed in their professional careers. And we support educators with instructional resources and professional development programs. See how Adobe can help you ignite creativity at your institution.
In a recent survey, 85% of people agreed that creative thinking is critical for problem solving in their career.* And with the challenges the world is facing today in our global economy, in our environment, and in social issues, the need for creative ideas has never been greater. Which is why we believe creativity must be a priority in education.
Educators have an opportunity and an obligation to foster creativity in their students, while also helping them develop digital skills. When students become creators of digital content, they can amplify their ideas and increase their impact. To that end, Adobe youth programs have brought cutting-edge digital tools to over 150,000 students in underserved communities around the globe.
Resources |
We’ve partnered with Sir Ken Robinson, an internationally recognized author and creativity expert, to develop an exclusive five-part video series outlining his thoughts on the importance and power of creativity in education. Check out the first video where he explores the meaning and natural path of our creative process. We hope you find Sir Ken Robinson as inspiring as we do.
Way too often, we associate creativity with just the arts, when in reality it is so much more. Coming up with an original idea or solving a particular problem requires creative process—we use creativity in every aspect of our lives. Watch this next installment of our conversation with Sir Ken Robinson to find out why you can be creative at just about anything!
Technology is changing the world rapidly, impacting the way students learn and opening new possibilities for educators. Take a look what Sir Ken Robinson had to say when asked about the role of technology in education.
Companies are looking for more than graduates who can do specific tasks—they want employees who can also think differently and innovate. To be successful, students need an education that emphasizes creative thinking, communication, and teamwork. And as Sir Ken Robinson concludes in this next video “Creativity is not an option, it’s an absolute necessity.”
After exploring the meaning of creativity and the role it plays in education, we come to the final and perhaps most important question: What’s next? The future depends on cultivating the creativity of students. How do we shape and develop their thinking so they can go into the world and capitalize on the opportunities available to them? Watch this video to find out more.
Read about outstanding educators who use their unique abilities and expertise to promote excellence in schools and higher education through the integration of Adobe solutions.
Research |

Did you know that 71% of college-educated professionals say creative thinking should be taught as a course, like math and science?

Research reveals a global creativity gap in five of the world’s largest economies, according to the Adobe® (Nasdaq:ADBE) State of Create global benchmark study.
* Adobe Creativity and Education: Why It Matters study based on interviews with 1,000 college-educated professionals ages 25+.
**Adobe State of Create Study, a global benchmark study on attitudes and beliefs about creativity at work, school and home.