Join us on Thursday, 11 September at The Charlotte Street Hotel for breakfast, networking and to discover how to drive significant lift for your advertising campaigns.
Although enterprise advertisers invest millions of pounds in Search Engine Marketing, improving returns from that budget has never been more challenging. However, as many of our customers have discovered, using data from your Adobe Analytics solution could give you the edge over your competition.
Marketers often face the challenge of managing vast amounts of keywords in their online campaigns; yet have very little data on many of them, resulting in the optimization of your top terms and forgetting about the tail. Hear how the integration of Adobe Analytics and Adobe Media Optimizer can overcome the challenge and release the potential of your longtail keywords.