In 2014, customer experience, mobile and content marketing emerged as major imperatives for marketers looking to be successful. What will 2015 hold and how can you stay on trend?
On Tuesday, 10th February 2015 at the Ham Yard Hotel, Adobe’s breakfast seminar will unveil key findings from the 2015 Digital Trends report.
Based on over 6,000 responses from marketing and ecommerce professionals, the 2015 Digital Trends report, compiled in association with Econsultancy, is an invaluable source of knowledge for those that want to keep their finger on the pulse and stay ahead of the rest in 2015.
Guest speaker Linus Gregoriadis, Research Director at Econsultancy unveils key findings including:
- Targeting and personalisation (30%) is the highest digital-related priority area, ahead of content optimisation (29%) and social media engagement (27%).
- Customer experience is seen as the stand-out imperative for 2015.
Jamie Brighton, Strategic Marketing at Adobe will show you how to turn the trends and insights into real business tactics. Tony Oshungbure, Head of Marketing Systems at Euromoney, will present on how they are tackling digital marketing and consumer trends.