Make it an Experience
Adobe Customer Experience Forum 

Wednesday, 26th April 2017

Customer Experience Forum 2017



Welcome to the Customer Experience Forum 2017


The focus on experience marketing and the road to becoming an experience business stay among the top priorities for companies in 2017. The Customer Experience Forum is a series of events, where you can hear from our customers and partners, how they are addressing the challenges of becoming an experience business. Join us for a lovely breakfast and a great program designed inspire and excite you for your own digital strategy.
Date: Wednesday, April 26th
Time: 08.30 – 12.30
Place: Langeliniepavillonen, Langelinie 10, 2100 Copenhagen
We look forward to seeing you!


08.30     09.00
Registration & Breakfast
Welcome to Adobe CX Forum
Opening statement to kick off the Customer Experience Forum
Franck Attia
General Manager, Adobe Nordics
Franck leads the Nordic Digital Marketing Business at Adobe and will talk you through the program for the day
The future of Experience Marketing
Why Experiences Matter, the emergence of the Experience Business, the future of experiences and important focus areas for customer experience transformation
Flemming Blixt
Digital Stratetegist, Adobe
As a Senior Solutions Consultant and Digital Strategist, Flemming works with Adobe customers on e-commerce, campaign management and e-mail marketing solutions and strategies. Flemming is an expert in Campaign Management & Marketing Automation, 1 to 1 communication strategy, E-mail marketing and marketing data modeling
09.30 09.50 Attract, Convert and Retain   Sebastian Gullak Founder and CEO, Atcore As the CEO and founder of Atcore, a data-driven business optimisation consultancy, Sebastian's focus and mission is to create a leading global consultancy, that connect the dots of consumer behaviour, automate marketing at scale and predict whats next
09.50 10.20 Keynote   TBA TBA  
10.20      10.50
Coffee and networking
Using Data to Personalise Mobile Moments
Brian Kjærulff
Partner, Mobtimizers
An expert in digital strategy and optimization, Brian has over 15 years of experience in mobile, social and web management. He passionately works to understand his customers needs and help them create the right strategy with the right solutions
From data to insight and proactive assitant - the Danske Bank Beta App
Danske Bank's vision for the mobile bank of the future.  Using a beta release to gain customer insights and analytics for continuous improvement of the app. Including co-creation and behavioural analysis
Inder Sapru
Chief Consultant, Danske Bank
As the product owner for Danske Bank's award winning mobile and tablet apps for personal customers, Inder is responsible for maintaining leading edge digital solutions and facilitating new digital initiatives in the company and the industry.
11.40    12.30
Light snacks and networking




Franck Attia
Franck Attia
Flemming Lund Blixt
Flemming Lund Blixt
Sebastian Gullak
Sebastian Gullak
Brian Kjærulff
Brian Kjærulff
Inder Sapru
Inder Sapru




Please register by April 21st at the latest