Adobe Customer Experience Forum
Digital Trends 2017

Behance by Jon Noorlander
Customer Experience Forum
Now in its sixth year, Adobe and Econsultancy’s annual report on Digital Trends is due to launch at the beginning of February, 2017. Based on a survey that gathers data and insights from marketers worldwide, it recognises the trends which really matter for the year ahead. 
At the launch event, we’ll hear the results first-hand from over 14,000 marketing professionals surveyed, and what that means for marketing in 2017. Econsultancy will present the findings and Adobe will comment on how we see the trends bearing out in practice.
Following the main session, attendees are invited to join one of three breakouts where you’ll hear from top brands on how they’re approaching challenges in delivering excellent customer experience.
Join us on Wednesday 8th February, 2017 at the Ham Yard Hotel, London. 
Places are limited so please register now to avoid disappointment. 



Featured Speakers


Jim Clark
Jim Clark is Research Director at Econsultancy and leads a team of analysts that produce the company’s widely respected digital industry reports.
A regular speaker on the conference circuit and commentator on the BBC, Jim has nearly 15 years’ experience working in both the advertising and market research sectors. 
Jamie Brighton
Jamie Brighton has worked in digital marketing for over 15 years, 10 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting.
In his current role, Jamie is part of the product and industry marketing team, heading up product marketing for the Adobe Marketing Cloud in EMEA. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.
Cathy Thomson
Cathy Thomson currently fuses technology, data and customer centric marketing to build a best in class customer strategy as Head of CRM and Customer Insight for the Hostelworld Group (HWG), the world's leading budget accommodation online booking platform. 
David Dwyer
David Dwyer currently leads the implementation and integration of Adobe technologies in the CRM team for the Hostelworld Group. He is a data analytics professional who puts the customer at the heart of all data analytic projects.
Chris Worle
Chris Worle is Digital Strategy Director at Hargreaves Lansdown, the FTSE 100 investment platform that now helps more than 850,000 UK investors make more of their money. Over the past 7 years Chris has been driving both the digital marketing effort and wider digital strategy of the business. His hands-on, in-depth knowledge of digital marketing is coupled with the experience of turning this FTSE 100 company into a business which is truly digitally focused and one that prides itself on the service and experience it gives its clients.
Petar Karafezov
Petar Karafezov leads for EMEA, where he is responsible for delivering customer experiences to generate improved conversion, increase retention and grow recurring revenues.
Previous to his current role, Petar has played key roles leading the EMEA Testing & Optimization team focused on identifying opportunities, creating hypotheses, testing, and rolling out winners, as well as took roles in Corporate Web Strategy team leading the Trial Funnel optimization, and some of the break-through initiatives like the first in-product gamification for Photoshop.
Prior to joining Adobe in 2007, Petar ran and held various .com positions at a number of Bay Area and Pacific Northwest startups.

Register now 

Thanks for your interest. Registration is now closed. Find out more on Digital Trends 2017 here.
Should you have any questions about your registration, please contact us at  or call: 01462 744932