The Experience Business Wave: Marketing & Design Come Together
Join Adobe and your digital, marketing and creative peers on Thursday 6th July as we discuss how brands can deliver the experiences that consumers not only expect, but demand today.
We'll demonstrate how marketers and creatives everywhere can harness the potential of the Experience Business Wave, using some of the latest Adobe research on digital marketing maturity to highlight clear opportunities for businesses to differentiate themselves from the competition.
We are pleased to welcome an impressive line-up of guest speakers, including:
- Glenn Cooper, Senior Director of Media Strategy, Universal Music UK will offer his insights into how the business has been creating impactful and digitally-driven customer experiences as part of their advertising strategy
- Craig Johnson, Global Multi-Channel Capabilities Lead, will talk about how HSBC Retail Banking & Wealth Management are transforming the way they do business in order to better connect with their digital customers
- Geoff Seeley, VP of Digital Platforms & Performance, sharing how Pearson accelerated its path towards becoming a digital-first organisation, by launching a global programme to transform its digital infrastructure and processes, and help employees contribute in full.
- Will Harmer, Senior Manager of Insights & Optimisations providing insight in to the people and technology needed to deliver and optimise experiences at scale for today's consumers.
- Jamie Brighton, Product & Industry Marketing at Adobe, revealing some exciting innovation that explores the art of what's possible with Adobe technology, to help inspire the experiences of tomorrow.
Places are limited so please register now to avoid disappointment
Date & Time
Thursday 6th July, 2017
08.30am - 13:00pm
Registration and Breakfast
Building an Experience Business keynote, featuring Pearson, EE, Microsoft and Adobe
11.15 - 12.00
- The Future of Creativity, Michael Plimsoll, Senior Manager – EMEA Product & Industry Marketing, Adobe
- The Future of Advertising, Glenn Cooper, Senior Director of Media Strategy, Universal Music UK
- The Future of Experience, Craig Johnson, Global Multi-Channel Capabilities Lead, HSBC Retail
|12.00 - 13.00||
After graduating as an architect from University College London, Geoff Seeley began his career in advertising agencies as a strategic planner across many global brands such as Coke and Disney, before setting up his own digital agency which was eventually acquired. He spent time living and skiing in Chamonix, before returning to lead Unilever's global digital strategy, from where he then joined Pearson in the summer 2015 as Vice President of Global Marketing.
Will Harmer manages the Optimisation and Personalisation team at EE, the UK’s largest mobile network operator. His key responsibilities are to utilise digital analytics to find opportunities to make customers' lives easier and to drive the companies A/B testing and personalisation programme to deliver brilliant customer experiences.
Jamie Brighton has worked in digital marketing for over 15 years, 10 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural targeting.
In his current role, Jamie is part of the product and industry marketing team, heading up product marketing for the Adobe Marketing Cloud in EMEA. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.
Craig Johnson overseas the six core Multi-Channel capabilities used within HSBC Group: Live Chat, Co Browsing, Branch Video, Customer Video, Multi-Channel Appointment Booking and Electronic Signatures. The Multi-Channel capabilities form the glue to bridge HSBC’s 6,000 Branches and 20,000 Contact Centre staff with Customers using Digital assets. This provides Human-Digital Support at Scale and the foundations for a Remote Engagement platform, allowing customers to have a real alternative to face-to-face meetings.
Glenn Cooper has been a Senior Digital Marketing professional in the Music Industry for 23 years, 17 of these in the digital marketing space. Glenn has successfully managed the global digital marketing and social media strategies for music acts including U2, Florence & The Machine, Amy Winehouse, John Newman and Jessie J. In recent years, Glenn has successfully strategised and spearheaded the development of Universal Music’s in-house digital media agency FUSED as well as conceiving, launching and managing the award-winning Island Records Beer Range and Vintage Remix projects. He developed a global commercial partnership with Sofar Sounds, co-created the “Live and Lost” cross-platform Channel 4 TV format and was also the founder and MD of Entertainment Recommendation Engine – www.pollthepeople.com
Nina Jones has had over 20 years’ experience in sales and marketing roles, with over 10 of those focusing on promoting the relevance of customer advocacy within the context of sustainable organisational success. Nina’s main passion within customer experience is how to make customer’s lives simpler and enjoyable by making organisations easy to do business with. By using this desired end goal to generate sustained energy and passion, Nina has led the implementation of many customer experience programmes in many organisations and crucially made them successful by embedding them into the daily operational business.
Michael Plimsoll is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in marketing. He has an extensive background in data driven marketing, content management, cross-channel marketing and digital advertising. Michael is currently senior manager at Adobe, responsible for Financial Services across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions. Prior to Adobe, Michael has held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman Interactive, working on such accounts as American Express, Microsoft, IBM and BT. Within these roles he oversaw the delivery of successful BTL marketing campaigns for both B2C and B2B.