Experience Business
Webinar Series

Experience business

 

 

Be an 'Experience Business' or be out of business. What is your choice?

 
Digital is changing everything. Consumers have infinite choices in content. They’re connected to an explosion of devices. And they want every experience with your brand to be seamless. In order to meet the demands of digital, you need to become an experience-led company – a company that delivers in-the-moment experiences that are compelling, personal, useful and delighting the customer at every touchpoint.
 
Join us throughout this webinar series and explore the latest strategies for delivering the ideal experience to every customer:
  • Shape a brand experience that creates a real connection with your customers to build lasting loyalty
  • Deliver a standout customer experience, form content creation to delivery, measurement and refinement
  • Best practices and insightful discussions on how organisations of all sizes create standout experiences that generates a real connection with your customers

 

 

 

 

 

 

Customer Intelligence
 
Know what content your customers respond to, what channels they use, and how you can most effectively target them.
 
Thursday, 8 June 2017
15:00 – 15:45 (UTC+1)  

 

 

Journey Management
 
Customers expect to be understood, to be catered to in their moments of want and need – and now there are tools to automate this process on a personal, individual level. Tailor marketing experiences to your customers and learn how to optimise your online and offline marketing touch points.
 
Thursday, 6 July 2017
15:00 – 15:45 (UTC+1)

 

 

Experience Driven Commerce
 
Successful shopping experiences are achieved when the right content is presented at the right time through the customer’s journey. Tie together content creation, management and delivery across all devices and channels to create a seamless experience from discovery to purchase.
 
Thursday, 20 July 2017
15:00 – 15:45 (UTC+1) 
 
More sessions to be announced shortly! Be sure to check back again soon!