Deliver personalised TV experiences on any screen at any time.

Deliver personalised TV experiences on any screen at any time.
Check out our report, The County of Digital Video, for the latest trends in TV Everywhere. Read now›
Viewers have more entertainment options than ever before, including more ways to access their favourite TV shows and films. As audiences continue to embrace multiscreen TV viewing, it's important that you deliver the most engaging video experiences across the devices and platforms that matter most. In order to personalise and monetise your over-the-top (OTT) and TV Everywhere (TVE) content, you need a comprehensive understanding of your audiences. Let us help you to create and monetise intelligent TV experiences.

 

Personalised TV experiences on every device. Without the complex coding.

 

 
You need to quickly build and deliver video experiences tailored for each viewer across every device — including OTT apps. You’d like to understand the makeup of your audience, so you can deliver targeted offers based on common characteristics like frequent viewers or a particular age group. You need an integrated solution that can use these audience profiles to insert dynamic ads into video content.

 

   

 

Adobe can help. Adobe Primetime lets you create and monetise personalised video experiences that viewers can watch on any device. The multiscreen TV platform removes the complexity from OTT video delivery and advertising, leading to higher engagement and more revenue. Adobe Audience Manager collects your customer data and creates unified audience segments — so you can target the same customers on web, social, search and mobile. Using these profiles, you can deliver video content with dynamically targeted ads on any screen — including OTT and TVE devices — through integration with Adobe Primetime.

 


 

Know all your viewers. No matter the device.

 

It’s important to know how your viewers are interacting with video content on your sites and apps. This requires detailed data on authenticated viewers and those viewing your content on OTT apps. You need one integrated solution that provides these insights to improve your customer experiences — increasing subscriptions and brand loyalty.

 

 

Adobe Analytics
 
Adobe can help. Get real-time insights with Adobe Analytics. See what’s happening as your customers make decisions across the entire journey — wherever they’re interacting with your brand. Measure authenticated viewer engagement across all digital devices and platforms — including OTT and TVE.
 

 


 

Get a detailed view of each and every customer.

 

You’d like to get a comprehensive view of individual customers, but you can’t combine authenticated and anonymous data. When you have a solution that allows you to create profiles and audiences that you can use across all your Adobe solutions, it’s easy.

 

Adobe Experience Cloud

 

Adobe can help. With Adobe Experience Cloud Core Services, you can see a complete, ever-expanding view of each customer using authenticated and anonymous data. With access to a common profile across any Adobe solution, you can create more personal experiences.

 


Intelligent TV experiences. Delivered on every device. Built with one integrated solution.

 

Adobe Marketing Cloud gives you all the tools you need to build and deliver high-quality video experiences to every device — including OTT and TVE. Quickly develop video experiences without complex coding. Deliver video content with dynamically targeted ads. Get a comprehensive picture of viewer behaviour anywhere they interact with your brand. With Marketing Cloud, you can understand your audiences, deliver content on every platform and take advantage of revenue opportunities.

 

Why Adobe?
 
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimisation and personalisation.
 
 
IDC gives two thumbs up to Adobe Primetime.
 

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.