HIGH TECH

Serve high tech with even higher value.

Standing out in high tech is about consistently and steadily delivering value. In this space, the customers are savvy, the competition is unrelenting and the pressure to disrupt is constant. 

Serve high tech with even higher value.

Disrupt with digital marketing superiority.

We help you innovate from the ground up and fine-tune your experience so that it’s not just valuable to tech customers — it’s irreplaceable to them. We do it by helping you to build a solid digital foundation, make decisions based on customer intelligence and present a personal and relevant customer experience across every channel.

We help you to address the marketing opportunities unique to high tech.

 

Innovation starts with the right foundation.

If you’re going to assemble an innovative experience to your customers, start with the right footings — a robust and powerful digital foundation. Feed all your data and content into a single platform that allows you to deliver experiences efficiently and share insights across your organisation for everyone’s benefit. Finally, use technology and partners to automate and offload anything that’s keeping you from improving the customer experience.
 

Deliver value because your data’s always current.

Offering value is an ongoing process, not a one-time achievement. Whether your business is B2B or B2C, you’re always dealing with real people. And people change over time and under new circumstances. Because of this, you want their profiles to reflect those changes so you have the most up to date information available to generate more relevant recommendations and experiences.

 

Each customer’s journey is different. Cater to all of them.

The buying experience in tech involves a lot of channels. From web to mobile, social to email, search to display, tech customers will use all of them and in different ways. Let us provide you a complete view of each person’s journey, help you to synchronise your data, content and channels and give you what you need to customise and personalise each customer’s experience.

Learn more about the tech marketing success of our customers.

Lenovo uses Adobe Marketing Cloud to gain a complete picture of the company’s sales cycle.
Security software innovator simplifies experiences so customers quickly find what they need online.
The global biotech company drives revenue by optimising keyword search strategies.