Read Conducting the Cross-channel Symphony to find out how you can keep all your channels in harmony. Download the report ›
 
 
Be right where your customers want you.
 
 
You want to deliver personalised messages to each of your customers. But as people switch between channels, it becomes more difficult to make sure that happens. It starts by synchronising your data, content and channels, so you can always deliver a message that feels personal, whenever or wherever your customer sees it.

 

We’ve got you covered — both online and offline.

Adobe Campaign

 

 
Deliver personalised experiences wherever you find your customers. That means you need to connect with them on every channel they choose — both online or offline. This ensures they have a consistent experience, whether it’s digital or physical.

 

   

 

Adobe can help. Adobe Campaign ensures that all of your channels are in sync. That means your online channels, such as email, web, mobile and social match your offline channels, including direct mail, call centre, point of sale and kiosks. And with Media Optimizer, you can tie in programmatic advertising to expand your reach, and retarget on search or display to make sure the right message is delivered at every step of the customer journey.

 


 

See each customer. Completely.

Adobe Analytics

 

Your customers want effortless and relevant experiences at every touchpoint. But user data is often fragmented, making it more difficult to give your customers an experience they’ll enjoy. In order to consistently deliver relevant content, make sure you create detailed segments with consolidated customer profiles.

 

   

 
Adobe can help. Adobe Analytics lets you track customer engagement. Then you can integrate your insights with customer profiles in Adobe Target, giving you deeper personalisation on all your channels.
 

 


 

Be different with consistent experiences.

Adobe Experience Manager

 

Today, customers are even more selective about messaging. To cut through the clutter and be seen, you need to deliver content-driven campaigns that resonate with your customers — in the right moment across channels. The problem is that most companies use different teams to run their campaigns, which can lead to inconsistent experiences. To overcome this, you need a system that can keep all of your assets together, so everyone on your team has easy access to the latest content.

 

 

   

 

Adobe can help. Adobe Experience Manager keeps all of your content in one place, making it easy for everyone in your company to access the latest approved assets, so your content can have a consistent look and feel. Adobe Campaign makes it simple to deliver content to all the paths your customers can take — on any channel.

 


 

A little context can go a long way.

Adobe Target

 

You want to use your content as effectively as possible. So you need a way to test your experiences and find out how they’re performing on each channel. Better yet, you may want to look at how your customers move from display ads to your web or mobile channels. With cross-channel testing, you can test entire conversion paths.

 

 

   

 
Adobe can help. Adobe Target lets you test all your online channels, so you can see what’s working and what isn’t. You can then integrate that data with Adobe Campaign, allowing you to deliver more content that is just right for your customers — at the right moment.
 

 

Show what your marketing is worth.

Adobe Analytics
One of the greatest challenges marketers face is showing the value of their business contribution. 72% of CEOs say that CMOs are always asking for more money, but can rarely explain how much business that money will generate. Tracking how your customers interact with your campaigns shows exactly how your marketing is affecting your overall business. It’s time for you to get the recognition you deserve.

   

 
Adobe can help. With Adobe Analytics and Adobe Campaign, you can track engagement metrics and measure the effectiveness of your campaigns across the customer journey. This means you know exactly which touchpoints are most effective so you can spend your money on the right experiences. That way you don’t overspend and can get the most out of your budget.
 

 

Everything you need to give your customers everything they want.

Why Adobe
Adobe Marketing Cloud gives you everything you need to deliver consistent campaigns across channels. By making it possible for your data to communicate and keeping your assets in one place, you can deliver messaging that feels relevant to your customers, at the exact moment and on the channel they prefer. So you can meet your customers wherever they are and always deliver experiences they’ll love.
Why Adobe.
 
In the past, to create cross-channel marketing that is this unified, you would need to cobble together a series of point solutions. Today, Adobe Marketing Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, cross-channel campaign management, optimization, and personalization.
 
Read Ten Ways Cross-Channel Marketing Is Not Rocket Science to learn how to connect with your customers in personal and relevant ways.
 

Let data drive your experiences.

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