Mobile is the business battle cry.
Customers and employees are on the go. Smartphones dominate and the internet of things has us more connected than ever. So companies must build digital experiences that are more than mobile first — they have to be meant for mobile. Because mobile isn’t just the most important channel. In the future, it could very well be your only channel.
Smartphones are the primary device for 83% of consumers.*
82% of executives think mobile apps are integral to their organization and business.**
*Source: Adobe Digital Index’s Mobile Benchmark Report, 2015.
**Source: Accenture, Growing the Digital Business: Spotlight on Mobile Apps 2015 Survey of 1,925 senior executives in digital strategy positions.
It’s time to see things differently.
To adapt to new realities, you need to shift your approach from being web-centric to becoming mobile-centric. Think of mobile apps and mobile web as the best way to connect with your audiences. Then adjust your strategies and tactics to reflect that. Be open to investing in mobile teams and giving them the resources they need.
Create the essential app experience.
When apps are engaging and relevant, they quickly become essential for companies and customers. Because an app can be your most direct route to the people who drive your business.
Turn insight into action.
Look beyond app downloads to engagement. Test and retest. Collect and analyse data to understand what attracts your audiences to your content. Discover opportunities to deepen involvement with well-timed and personal experiences. With the right analytics and optimisation, you can turn insight into action.
Expand your mobile horizons.
Mobile apps go beyond engaging customers. They also recruit and train employees across the world. Make store associates more productive. They arm sales reps with information that’s updated in real time. When built, managed, and optimized the right way — apps can naturally do amazing things for both internal and external audiences.
If you’re going to do it, do it right.
At Adobe we’ve developed perfectly integrated cloud solutions that offer everything you need to master mobile apps. All you need to build, manage, deliver and fine-tune powerful apps — quickly and easily. You’ll be able to create the mobile app experiences that audiences care about. And when that happens, the impact on business can be astonishing.
Dive in deeper.
Explore the amazing things you can do for business with mobile.