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Loughran collaborated with design firm Vehicle SF on this poster for Nike and Footlocker's summer 2000 promotion. Measuring 6 feet tall, it turned out to be a monstrous file to work with, taking close to half an hour to open and save on a Power Mac G4 450 running Photoshop 5.5. Since the project sought to capture the aggressive energy of playing hoops, Loughran and an assistant went to the Fourth Street Courts in Greenwich Village and took pictures of the games there. He then incorporated elements of these photographs into the illustration.
Most of the creative work on Loughran's part dealt with showing off the shoe, and choosing the pose of the basketball player at the bottom.
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