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Interactive advertising

Interactive Advertising

Interactive advertising

Online advertising presents a unique challenge — communicate your marketing message while still presenting engaging experiences to the widest possible audience. The ubiquity of the Adobe® Flash® Player runtime — installed on more than 450 million mobile devices and 98% of Internet-connected personal computers — helps ensure that rich-media ads can be viewed by virtually anyone on any platform. The Flash Media Server family lets you leverage the power of high-definition video, high-fidelity audio, and cutting-edge interaction, along with robust scalability and accurate tracking and analytics. With Flash Media Server, you can rest assured that you are monetizing your impressions — anytime, anywhere, and through any medium.

Use cases:


ADOBE FLASH MEDIA SERVER FAMILY FEATURES FOR INTERACTIVE ADVERTISING


FPO

Viewing experience

  • Bandwidth efficiency — Use only the bandwidth required to transfer the media the consumer is viewing.
  • High-quality H.264 video and HE-AAC audio streaming — Reduce your delivery costs by leveraging existing encoded content with support for industry-standard codecs.
  • Ubiquitous Flash Player — Reach the widest audiences consistently across platforms, browsers, and devices.
  • High-performance runtime — Take advantage of faster Flash Player performance for rendering and video playback, delivering a more responsive interactive experience.
  • Reliable delivery protocols — Help ensure uninterrupted media playback with automatic rollover to HTTP delivery.
  • Dynamic Streaming — Deliver live or on-demand video at the best quality as network conditions change.

FPO

Content protection

  • Security and content protection — Manage access to content and protect confidential information.
  • Protected ads — Dynamically insert ads in streams and prevent skipping or removal.

FPO

Interactivity

  • Rich interactive features — Enrich your brand message with integrated chat, webcam access, SWF overlays, contextually appropriate advertisements, bugs, and VoIP features.

FPO

Development and deployment

  • Streamlined production workflow — Work seamlessly across the entire Adobe Creative Suite® 4 family suite of software.
  • Easy implementation – Get started right away with out-of-the-box deployment.
  • Fast media player development — Leverage the Open Source Media Framework to rapidly deploy full-featured media players with built-in Quality of Service, tracking, and Dynamic Streaming functionality.
  • Accurate logging — Implement efficient logging, tracking, and analytics to enable reliable monetization of media.

TOOLS AND RESOURCES


Product updates

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NEWS AND INFORMATION



Flash Media Server



Flash Media Server family

Flash Media Streaming Server
Flash Media Interactive Server
Flash Media Enterprise Server
Flash Media Server on Amazon Web Services
HTTP Dynamic Streaming
Flash Access
Flash Media Live Encoder
Flash Media Playback
Media Solutions
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