Web Experience Management / Capabilities
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Agile web and mobile presence
In today’s completely connected world, consumers expect access to relevant information when and where they want it. If your organization doesn’t deliver — fast — they’ll quickly find another that does.
Create engaging online experiences
Enable business users to easily create web- and mobile-optimized experiences with a fun-to-use tool. Attract and engage audiences with evolving content.
Simple, in-context authoring
Enable business users to create content with an easy-to-learn authoring environment that supports in-place editing.
Rapid, rich page creation
Drag and drop components from a library that offers slide shows, video, Google gadget support, and more.
Creative, consistent designs
Meet corporate, brand, and editorial guidelines through CSS-driven page templates that support design inheritance.
Mobile delivery
Experience mobile campaigns, while authoring, on a range of devices with an out-of-box mobile device emulator.
Integrated digital asset manager
Make the most of your brand assets. Use the enterprise digital asset manager to share assets with team members and business partners.
Improve productivity
Easily upload your digital assets once, and use them as often as you like across different campaigns and pages.
Extensive format support
Take advantage of support for different image, audio, video, and document formats, as well as an integrated graphic engine for processing.
Standards-compliant meta data
Enable flexible search and retrieval across diverse file formats thanks to native support for industry-approved meta data formats such as XMP.
Digital asset editor
Enable businesses to tag, search, publish, organize, and reuse assets, as well as route them through review.
Real-time customer insights
Gain deep insights into what makes your customers click. Change content easily based on a visitor’s activity and increase conversion rates.
Analyze and optimize
Gain deep insights into what makes your customers click. Change content easily based on a visitor’s activity and increase conversion rates.
Site visitor and customer segments
Create and configure advanced site visitor and customer segments using a simple drag-and-drop interface.
Rich audience segmentation
Analyze visitors’ profiles and activities to segment customers by behaviors, demographics, and derived traits.
Content analytics
Receive in-context reports of site visit traffic. Track keyword effectiveness. Integrate with a range of analytics tools.
Adobe Online Marketing Suite integration
Gain powerful insights into the most engaging content within user segments, and enable rules-based responses
Rock-solid customer relationships
Create and deliver high-impact, meaningful experiences that transform casual buyers into committed customers who are enthusiastic about your products and services and loyal to your brand.
Deepen your customer relationships
Make it personal. Target the right content at the right time to the right visitor on the right channel.
Tailored messages, experiences, and promotions
Craft customized web experiences based on site behavior, history, and profile information.
Custom-fit content
Tag assets and create rules that match content with customer context to deliver personal, responsive experiences.
Targeting simulation
Test the effectiveness of targeting by simulating in-context user clickstream behavior.
Multichannel demand generation
In today’s digital marketing channels, enterprises have an increased opportunity to reach new potential customers, generate credibility, stimulate interest, and fill the sales pipeline with highly qualified prospects.
Target. Capture. Sell.
Extend your customer reach with consistent branding. Use the same content and digital assets to rapidly create multi-channel offerings and deliver highly qualified leads.
Marketing Campaign Manager
Use the Marketing Campaign Manager to design multichannel, targeted campaigns that capture relevant leads.
Group list management
Target marketing campaigns to a select group of highly qualified people by organizing leads into groups.
Segment-specific content
Design personalized teasers and strategies to guide specific segments to targeted content on your site.
Enthusiastic customer communities
Unify all social networking and collaboration applications within Adobe’s Web Experience Management solution to create a cohesive, engaged community that’s focused on your brand, products, and services.
Give customers a voice
A satisfied customer is your best advocate. Easily enable them to share their experience through blogs, ratings, and surveys.
Customer content creation
Include social collaboration tools like comments, ratings, multiuser blogs, forums, and wikis to foster community.
Community events calendar
Strengthen customer connections. Spread the word about in-person events via online community calendars.
Seven-language support
Provide decentralized authoring and administration in Chinese Simplified, English, French, German, Italian, Japanese, and Spanish.
Enterprise collaboration
Create social collaboration opportunities and experiences that provide enterprise-grade availability, scalability, and security.
Download the solution brief |
Get detailed information on Adobe’s Web Experience Management solution. Learn how you can create compelling experiences that engage customers across all digital channels.
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