Know exactly which campaigns are driving the most app store downloads. By measuring and analyzing the effectiveness of all your app marketing efforts — including search, display and social — you’ll get a complete picture of each campaign’s impact. And with the ability to measure post-download events, including in-app behaviors, you can quantify the lifetime value of every customer who downloads your offering.
Easily measure click through-events to view the app details page within any app store, and get automated metrics on first-launch events for your app using the Adobe Mobile services app SDK.
Identify the campaign sources for every download by intelligently matching attributes from the click-through event and the first-launch event.
Show the effectiveness of paid, earned, and owned media in driving app user acquisition. Analyze metrics by multiple variables, including campaign source, campaign name, device type, and operating system.