Create targeted content rules, without tedious coding.

Instantly target specific groups of site visitors with rules based on concrete, real-time data. Adobe Target gives you more out-of-the-box targeting rules than any other product, so you can immediately deliver the right content to your visitor segments — with little or no coding required.

 

Features of marketer-driven targeting

Rules library

Access more customizable targeting rules out of the box than any other targeting solution.

Simple forms

Easy, form-based setup helps you quickly select and activate rules, or create your own.

Data integration

Use APIs to integrate Adobe Target insight with data from analytics, CRM, partner sites, and other off-site sources for deep and customized segmentation and targeting.

Customer profile targeting

Upload customer profile data — from Adobe Target, CRM, analytics, and third-party sources — for more robust and progressive targeting to your customers.

Flexible geotargeting

Instantly know the location for each visitor — country, state, media market, ZIP code — and automatically target your content based on local trends, activities, or even weather.

Adobe Analytics data sourcing

Automatically sync activities, insights, and segments between Adobe Analytics and Adobe Target for deep analyses based on any number of segments and KPIs.

Additional resources

Get the Forrester report, Advance To Next-Generation Personalization.

Get the Forrester report Advance to Next-Generation Personalization.
Download now ›

See how Adobe Marketing Cloud helped SEEK increase new profiles by 55%.

See how Adobe Marketing Cloud helped SEEK increase new profiles by 55%.

Download the success story ›

Discover the top testing and targeting tips to create relevant experiences.

Discover the top testing and targeting tips to create relevant experiences.

Download the white paper ›

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Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

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