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Adobe Digital Media Education Summit 2012

Summary

Join the Adobe Digital Media Education Summit 2012

Digital Media is revolutionising not only the creative industries, but also education. We want to explore this revolution and together with education experts discuss the implication it has. During the two day conference you will hear from leading educators how they implement digital media in film, video and design schools, as well as get insight into Adobe’s role in education and how our products and technology tie into your teaching goals.

There will be plenty of opportunity to network with some of the world’s premier educators from leading design schools across EMEA and of course also members of the Adobe education team.

Attendance at the Summit is free of charge with Adobe providing all meals during the two day event, however all hotel and travel needs to be organized by delegates. Adobe has negotiated conference room rates at two hotels within walking distance of the venue – full details are available on the registration site. Spaces are extremely limited, so it’s vital that you register your attendance early.

Please click the adjacent 'Register Now' button to secure your place as soon as possible. If you do have any questions about the event, please email adobeuk@incredibull.com.

We will be kicking off the event with a welcome reception on the evening of 10th July, look forward to seeing you then!

Regards,
David Heath
David Heath
Director, Education Sales
Europe, Middle East & Africa

Accommodation

Adobe Digital Media Education Summit

Tuesday, 10 July 2012 18:00 -Thursday, 12 July 2012 17:00 (Eastern European Time)

Feriye
0090 212 2272216
Çiragan Cad. 40, Ortakoy - Besiktas
Istanbul
34347
Turkey

We have negotiated a special rate at two local hotels for your stay, please ensure you book your accommodation through our registration portal to take advantage of these discounted rates. Rooms are limited and available on a first come, first served basis so be sure to secure this ASAP.

Agenda

We will provide valuable insights into the opportunities facing media education both now and in the future over two full days at this international summit. Please click here to view the speaker's profiles.

Tuesday 10 July 2012
18:00 Welcome Reception @ Bahcesehir University Join colleagues, industry representatives and Adobe staff at our welcome reception

Wednesday 11 July 2012
Time Topic Speaker
08:30 Registration at the Feriye
09:15 Welcome David Heath, Director EMEA Education, Adobe
09:20 A local Welcome Prof. Yalçın Karayağız, The Rector of Mimar Sinan Fine Arts University
09:30 Adobe Keynote - Creative Technology in Education Jon Perera, Vice President Education Marketing, Adobe
10:30 Break
11:00 Industry trends Rob Noble & Guy Jenkins, SoDA
11:45 Innovation and Creativity in Digital Media Communication at Gobelins, the School of Visual Communication Marie-France Zumofen, Vice-Principal, Les Gobelins, Paris, France
12:30 LUNCH
13:30 Local Schools - Response to Global Market Requirements Dr. Alexander Mishin, British Higher School of Art and Design, Moscow, Russia
14:15 Adobe Digital Publishing Solutions Andreas Hollstroem, Adobe
15:00 Bahcesehir University Magazine Prof. Fatos Adiloglu, Bahcesehir University, Turkey
15:45 Break
16:15 Parallel Breakout SessionsTrack 1
Student Engagement, Chris Thompson & Matt Fox, Ravensbourne, UK
Track 2
#10tips #social, Koen De Weggeleire and Klaus Delanghe, Howest University College, West Flanders, Belgium
17:00 Art, Culture & Technology Bartolomeo Corsini and Emanuele Di Bacco, The Foundation Centro Sperimentale di Cinematografia, Italy
17:45 Wrap-up/Closing Remarks David Heath, Director EMEA Education, Adobe
18:00 Meet to be escorted to Princess/Radisson Hotels
19:30 Shuttle pick up from Princess/Radisson hotels to dinner
20:00 Education Summit Dinner at 360 Restaurant Enjoy dinner on the island between 2 continents with a fantastic view of the Istanbul Bosphorus Bridge

Thursday 12 July 2012
Time Topic Speaker
09:00 Welcome back/review day 1 David Heath, Director EMEA Education, Adobe
09:05 Digital Marketing in Higher Education Trevor Bailey, Director Institutional Marketing, Adobe
09:45 Adobe Flash Strategy Update Lee Brimelow,Platform Evangelist, Adobe
10:30 Break
11:00 Painting techniques for film & television with Photoshop Sue Tong- The Illuminated Film Company, UK
11:45 Totally Awesome Animated TV Series/The Secrets of creating Great Animated Children's Programs Andy Blazdell, CelAction, UK
12:30 LUNCH
13:30 Parallel Breakout Sessions
Track 1
 
Track 2
 
Flash - Jan De Coster, Communication/Art/ Media, Belgium
Andy Blazdell- Deep dive technical workshop
14:20 Parallel Breakout Sessions
Track 1
 
Track 2

Animation - Dr Birgitta Hosea– Central St Martins, UK
DPS - Jonathan Shaw & Shaun Hides,Coventry University, UK
15:05 Break
15:35 Open Media: How to Give your Content Away for Free and Still Survive in the Contemporary University Jonathan Shaw & Shaun Hides, University of Coventry, UK
16:20 The Howest Touch Koen De Weggeleire and Klaus Delanghe, Howest University College, West Flanders, Belgium
17:05 Wrap-up/Closing Remarks David Heath, Director EMEA Education, Adobe
17:30 – 19:00 Drinks and Snacks A chance to mingle one last time for customers and Adobe staff that don't have to leave for the airport immediately

Useful info

Badges

Delegate name badges should be worn at all times. Your access to the conference area and other events areas will be restricted in cases where you do not wear your delegate badge.
You will be able to collect your badge at the event registration/information desk.

Dress Code

The dress code for the whole event is smart casual.

Transfers

From Airport to Hotel Transfer
By Taxi

  • From Ataturk Airport to Radisson Blu Ortaköy
    ~ 70 TL / ~40$ / ~30€
  • From Ataturk Airport to Ortaköy Princess
    ~ 70 TL / ~40$ / ~30€
  • By Havatas Busses ( http://www.havatas.com/en/ ) to Taksim
    10 TL / 6$ / 4.5€
  • From Taksim to Ortaköy by taxi
    ~15 TL/ ~ 9$ / ~7€

Currency

The local currency in Istanbul is the Turkish Lira.

Emergency Telephone Numbers

In case of an emergency, the police can be called on 155, the fire department can be contacted on 110 and medical emergencies can be called on 112.

Passports

Non-EU passport holders are advised to contact the appropriate diplomatic or consular authorities for visa requirements.

Useful Websites


Speaker Profiles

David Heath, Director of EMEA Education, Adobe

David Heath

Before taking the position of Director of Education, EMEA, at Adobe Systems, David worked independently as a Sales & Marketing consultant, specialising in education for companies including Macromedia. Prior to that he enjoyed the dotcom boom as Operations Director at AltaVista EMEA, and held Education positions at Compaq, Xemplar and Apple Computer.
David graduated as a physicist, holds postgraduate qualifications in Solid State Physics and Science Education from Sheffield and London Universities, and is a member of the Institute of Physics and Institute of Directors.

Previous roles include microelectronics process engineer and teacher of physics and computer science as well as being seconded as an ICT Advisory Teacher and Warden of a Teacher Development Centre for an LEA in the United Kingdom, setting ICT policy and defining training requirements for the authority.



Jon Perera, Vice President of Worldwide Education Marketing, Adobe

Jon Perera

As vice president of Worldwide Education Marketing, Jon Perera leads Adobe’s K-12 and higher education marketing strategy, field execution and demand generation initiatives. Perera’s global responsibilities include partner relations, education solution marketing and curriculum and business development.

In his nearly twenty years in the software industry, Perera has held a variety of marketing, technical and field positions. He joined Adobe from Microsoft, where he last held the position of general manager of the company’s Academic Programs group. He also served as general manager of business operations for Microsoft’s international headquarters in Paris where he helped create strategies to bring technology and education to children in emerging markets such as South Africa, Chile, Russia, India and Brazil.

Perera has also served on the board of the Technology Access Foundation, which is working to help children of color in public schools become college-ready for the STEM-related fields of Science, Technology, Engineering, and Mathematics. He holds a bachelors degree in Literature from Wesleyan University.



Chris Thompson

Chris Thompson

Chris Thompson joined the Ravensbourne team as Head of Enterprise and Innovation in 2007. Prior to this he was Director of Eduction and Training at the global creative education charity and professional awards body D&AD where he worked for 7 years alongside many of the world's leading agencies, brands, universities, clients and creative directors. At Ravensbourne Chris established the award winning Eco Incubator, which today houses more than 100 creative technology companies and has significant regeneration impact beyond Ravensbourne. Chris has also taught Enterprise and Entrepreneurship at Ravensbourne, managed the employability team to deliver outstanding graduate employability rates and continues to develop pioneering business partnerships and projects with companies including Adobe, Cisco, EMC Consulting and Ogilvy. He is a strong advocate of joined up approaches to working, cross sector collaboration and the adoption of creative excellence and technological innovation to drive businesses and students forward. Today Chris bridges the gap between education, business and regeneration working as a Senior Advisor for Ravensbourne and Consultant for Media and Technology Sectors for the Royal Borough of Greenwich.



Marie-France Zumofen, Deputy Head at Gobelins

Marie-France has been Deputy Head at Gobelins, l'école de l'image since November 2010. A graduate in History and Art (specialising in Cinema), she also took a Multimedia Director/Conceptor course at Gobelins. After her studies, she joined Hachette Filipacchi Presse as a Multimedia Conceptor, later going on to oversee video game production. Then, in 1997, she formed CliqueZ, a company specialising in multimedia, whilst also teaching in the Multimedia department at Gobelins. Four years later, she took up the reins of the department before creating the Management of Interactive Digital Projects course in 2004. Since 2006, she has been head of the school's Animation department and has introduced several new projects including a new video game course in Paris and a 3D animator programme in Annecy (2010).



Klaus Delanghe and Koen De Weggeleire, Howest University College West-Flanders

Klaus Delanghe

Klaus

Klaus is an educator in two creative bachelor programs at Howest University College in Belgium.
As an Adobe Education Leader, he teaches animation and development with passion to hundreds of students. He speaks at various conferences, and you’ll meet him there networking with the community in the after-hours. For many years he has been organizing his own Multi-Mania conference together with his fantastic team of colleagues.

When he’s not teaching or speaking you’ll find him photographing and creating creative images, enjoying a local football game (aka, a soccer game), or having a good glass of red wine with his girlfriend!


Koen De Weggheleire

Koen

Koen is a faculty member of the Technical University of West-Flanders (HOWEST) where he teaches New Media Solutions with a smile. As an Adobe Educational Leader and Adobe Community Expert, Koen is heavily addicted to the community and inspires the community through his blog www.newmovieclip.com and by speaking at several (inter)national industry events.

He coordinates the yearly Belgian multimedia conference "Multi-Mania" (www.multi-mania.be/) where 2,000 people come together to learn from industry experts and share knowledge. Koen also works at his company "Happy-Banana" doing new media consultancy on advanced award-winning Rich Internet Applications. When Koen is not coding you can find him producing music, collecting goodies, eating pizza or renovating his 100 year old house.



Dr Alexander Mishin, Deputy Director Academic Quality, British Higher school of Art and Design in Moscow

Alexander

Alexander graduated from Voronezh state University in 1975 followed by doctoral studies at Moscow State University. He co-directed national Geographic Kids Network project in Russia until 1997 when he moved back to Voronezh state University to work in the Economics Department and Business School. In 2003 he joined the British Council in Moscow as a senior manager of educational projects and worked there until 2007 when he became the Academic Quality Director at the British Higher School of Art and Design



Prof.Dr.Fatoş Adiloğlu

Fatoş Adiloğlu

Dr.Adiloglu achieved Fulbright Scholarship towards her professional degree of Architecture (BArch) at Virginia Polytechnic Institute and State University. She completed her master degree (MArch) at the same university. She earned her Phd in Social Sciences in Cinema,Radio and Television program. She offers courses on “Basic Design”, “Visual Communication”, “Space in Visual Design“. “Art,& Culture and Society” ,”Visual Culture”, “Space in Cinema”. She is the author of the book titled " Visual Encounters in Cinema". Dr.Adiloglu is one of the editors of the recently published book on design education titled “ Basic Design Thinking”(2011) and the single editor of the book called “Beşiktas Street Graphics”. She pursues interdisciplinary research in design education and visual studies exercising on learning models through workshops and summer schools. Currently she is working as a Professor at Bahcesehir University where she is heading the Department Communication Design.



Jonathan Shaw, Coventry University

Fatoş Adiloğlu

Jonathan Shaw is an award winning photographer and educator based in the UK. His work has published alongside photographic pioneers such as Eadweard Muybridge and Harold Edgerton and can be seen as part of a long tradition of experimentation whereby the camera becomes both an instrument of scientific record and a tool for aesthetic exploration. Jonathan makes use of science, technology and engineering, frequently designing, building and customising camera equipment to more fully explore representations of space, time and movement. He has been described as being part of an early generation of artists responsible for the emergence of a new school of photography which blurs the boundaries between the still and moving image.

As an educator in the photography team at Coventry University's School of Art and Design, he has helped pioneer free and open photography educational resources. The classes #picbod (Picturing the Body) and #phonar (Photography and Narrative) have been accessed by thousands of people all around the globe. The apps have been called groundbreaking and the iTunesU collection he curates is nearing it's millionth listen.


Dr. Shaun Hides

Dr. Shaun Hides

He has close to 25 years experience of working in Higher Education. His research and teaching across four Universities has encompassed Anthropological studies of material culture and identity; media and cultural politics and the impact of technologies in their human context. Since working at Coventry he has presented papers and published articles on the politics of the information society, information technologies in Higher education and most recently the role of social and mobile media within media education.

He was the author of the Department’s ‘Open Media Strategy’, has championed new pedagogies and learning strategies, is a contributor to the Open Media Research Group and Coventry University’s Digital Media Grand Challenge project – on ‘Disruptive Media’. He currently leads the JISC-funded Coventry Open Media Classes project, which explores the use of social, mobile and web platforms in media education.



Lee Brimelow, Developer Evangelist, Adobe

Lee Brimelow

Lee is a developer evangelist at Adobe who is currently focusing on Flash gaming. He has worked in the past for companies like AOL, Netscape, frog design, and eBay. Lee runs the highly popular video tutorial site at gotoandlearn.com and writes a blog dedicated to interactive development at leebrimelow.com.



Sue Tong, Art Director, The Illuminated Film Company

Sue Tong

Sue Tong graduated in Graphic Design & Illustration from Kingston University, and her first job in the animation industry was as a Background Artist for Richard Williams’ The Thief And The Cobbler. She also painted backgrounds for the Warner Bros. feature The Magic Sword and was Assistant Art Director on The Wind In The Willows and The Willows In Winter for TV Cartoons, and became Art Director on the Raymond Briggs’ film Ivor The Invisible. Since then, Sue has been Art Director on TV series such as Bounty Hamster, Harry & His Bucketful Of Dinosaurs and the award-winning Little Princess. She is currently Art Director at The Illuminated Film Company, developing TV series and feature films.



Andy Blazdell, Co-founder of CelAction

Andy Blazdell

Andy Blazdell is the co-founder of CelAction, an independently-owned company based in the United Kingdom that develops and sells the animation software called CelAction2D, which has been used in TV series and feature films all over the world. Andy is responsible for feature design and liaises closely with animation studios to ensure their pipelines are as effective as possible, allowing each production to be both creatively unique and of the highest quality. Award-winning shows such as Peppa Pig, Little Princess, Charlie & Lola and Ben & Holly's Little Kingdom have all been produced using CelAction2D, and new shows like Abadas and Sarah & Duck are set to charm audiences worldwide.



Bartolomeo Corsini and Emanuele Di Bacco, The Foundation Centro Sperimentale di Cinematografia

Bartolomeo Corsini

Bartolomeo Corsini

Bartolomeo was born in Milan and has a PhD in Marketing and Business Communication from the University of Languages and Communication in Milan. Bartolomeo works at the CSC - Centro Sperimentale di Cinematografia as the Head Lombardy. He is also the Professor of Environmental and Territorial Sociology; Architecture in the Movies at the Politecnico di Milano where he has taught for the past nine years. In his spare time Bartolomeo works as a freelance journalist and regularly contributes to the magazines Incentivare and Meeting&Congress, tourist and entertainment publications


Emanuele Di Bacco

Emanuele Di Bacco

Emanuele Di Bacco was born in Rome, he studied Art Direction at the Academy of Fine Arts of Rome where he graduated in 2006. At 24, Emanuele directed and produced his first short film "the place" that earned official selections at many international film festivals such as: Toronto, Mar Del Plata international and Ischia Global. In the same years he won visual effects awards for cinema. In 2009 he graduated in film direction at Centro Sperimentale di Cinematografia (National School of Cinema) and the same year he was chosen for the Metro Goldwyn Mayer talents camp in Los Angeles, CA. Currently Emanuele works at his own film production company and travels across Rome, Milan and London.



Jan De Coster, Slightly Overdone Studio

Jan De Coster

With a background in physics and mathematics, Jan De Coster was early on the scene in the mid-90s, when he started a web design agency. In 2002 Jan started working at BBDO, where he produced many flash games and other engaging applications. Besides producing things, he also became a director over the years at BBDO. Three years ago he went his own way again with Slightly Overdone Studio, producing interactive installations and experiences for different agencies in Belgium and beyond.



Dr. Birgitta Hosea, Course Director/Research Leader, Central St Martins/University of the Arts - London

Dr. Birgitta Hosea

Birgitta is Course Director of MA Character Animation and Research Leader for the Centre for Performance at Central Saint Martins College of Art and Design, University of the Arts London, where she recently completed her practice-based PhD in animation as performance. She has taught in the UK, USA, China, Romania, Austria and Sweden. Her professional background is as an Adobe Certified Expert with commercial experience in art direction, motion graphics and animation for pop promos, TV, short films, corporate videos and live performance. As well as exhibiting films, installations and live art, she has published articles on software, drawing, digital materiality, animation as performance and animation as post-medium practice. She has been awarded an Adobe Impact Award (2010), MAMA Award for Holographic Arts (2009) and her work has been collected for the Tate Britain’s archive (2012).



Presentation Information

Innovation and Creativity in Digital Media Communication at GOBELINS, the School of Visual Communication (Marie-France Zumofen)

For more than 40 years, GOBELINS, the School of Visual Communication, has been achieving a reputation of excellence in professional training in visual communication. The School’s goal is to fully train its students in all dimensions of the visual communication field, developing the best skills and assets to achieve this. Communication is studied here under all its aspects, whether be it in print, online (web, mobile) or interactive (advertisement, social networks). The field of visual communication is very broad – from the techniques of video game creation and development (which consist mainly in information and training in the form of serious games) to the sphere of entertainment, comprising of animated film, video games and sound engineering.

The students projects presented here are characterised by a strong sense of innovation, and creativity. These projects are primarily realised using Adobe products (Photoshop, After-Effect, Première, Dreamweaver, InDesign, etc .).

THE HOWEST TOUCH - Get in touch with Howest University College West-Flanders (Klaus Delanghe and Koen De Weggheleire)

In this session Adobe Education Leaders Klaus Delanghe and Koen De Weggheleire will give some insights into how they are constantly innovating their course programs in an atypical way. They will explain how the Adobe tools and technology perfectly fit in the two unique bachelor programs: “New Media and Communication Technology” and “Digital Design and Media”. During this session Klaus and Koen will also present some inspiring student work.

Local Schools - Response to Global Market Requirements (Dr Alexander Mishin)

The speaker will introduce the leading school for design studies and creative industries in Russia and the programmes the school is running. Another focus of the presentation will be on the partnership with Adobe that helped open new opportunities for students, whilst centring on the students’ achievements.

Art, Culture and Technology (Bartolomeo Corsini & Emanuele Di Bacco)

A new project born from the collaboration between Centro Sperimentale di Cinematografia and Piccolo Teatro di Milano to stage "Saint Joan of the Stockyards" by Bertolt Brecht, directed by Luca Ronconi. It will look at how cinematography meets theatre, art, culture and technology and show how some scenes on the stage have been enriched with video projection on specific screens. They will also discuss how technology comes into play and how it has been used to strengthen the dramatisation.

On the other side of the screen, it all looks so easy (Jan De Coster)

For more than 15 years Jan De Coster has been creating interactive installations. Most of these projects have an important online link, so that user experiences can move from online to offline and back, almost seamlessly. When your aim is to engage people, it is important people don't have to think too much before they understand what is going on. Technology should be almost invisible. Of course, that makes a strong and versatile technological platform even more important.
In this presentation, Jan gives an insight in a selection of his projects from recent years.

From Shadows to Shakespeare: Teaching Animation Software (Dr. Birgitta Hosea)

Animation is a rich and complex subject at the intersection of many different disciplines. In this presentation, Dr. Birgitta Hosea will show how students on the MA Character Animation at Central Saint Martins in London benefit from a holistically designed curriculum, in which classes in Flash, Photoshop and After Effects are complimented by contextual studies in the principles of character animation, life drawing, acting and animation history. Shadow puppet and touch screen drawing workshops, for example, took place at the same time as students learned how to manipulate symbols and to draw with Flash. She will show examples of students project work from live briefs for the London Transport Museum and the World Shakespeare Festival, which is part of the 2012 Cultural Olympiad.

Painting techniques for film & television with Photoshop - Sue Tong

With a 20-year career history working at the forefront of the UK animation industry, Sue Tong has witnessed first-hand the change from traditional to digital techniques. In this session, she will demonstrate how traditional skills are as important as ever, and how they can be applied in the digital age. Using Photoshop, she will show best practices and artistic approaches to modern tools.

Totally Awesome Animated TV Series/The Secrets of creating Great Animated Children's Programs - Andy Blazdell

Andy Blazdell will show how modern 2D animated series are made, and the workflow used to ensure the creative process is preserved and the production process is made simpler and more efficient. His company's animation software, CelAction2D, works with and is complemented by the Adobe toolset, and is used by leading animation companies around the world to produce some of the best loved children's programmes of recent years.


Contact Details