Adobe Magazine for Creative Professionals

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	EDITOR'S NOTE		02
COVER STORY	WHEN TURNING PAGES BECOMES A TRIP		03
		An unwavering pursuit of creative freedom has given birth to artsy niche magazines like Theme and Clear.
FEATURES	CREATING MORE WORLD		09
		On nikeair.com, Big Spaceship created more than an interactive website. They created interactive wonder.
	NATURE'S LIGHTROOM		13
		Ten photographers, under the spell of Iceland’s golden light, discovered its breathtaking beauty.
	CREATIVE PERSUASION: THE RISE OF BRANDED ENTERTAINMENT		17
		“Branded entertainment” is popping up everywhere with a surprisingly understated presence.
COLUMNS	FONT & FUNCTION		21
	Why Darka is like a German Black Forest Gateau and other musings from typophile Thomas Phinney.
	SCOOP		22
	Mac users: Adobe has some great news just for you.
DEPARTMENTS	About this issue		23
	Feedback		23

Our vision
Now, we’ve come full circle. With this issue, we chose to redesign Proxy, return to the name Adobe Magazine and publish editions in French, German and English. We’ve been busy retooling the magazine to be a source of inspiration and instruction not just for designers in traditional media, but also for web and interactive designers, photographers and video pros.

What’s in it for you
We’ve designed all articles in the new Adobe Magazine to give a quick shot of inspiration and instruction - with a mix of artists and stories from around the world. You’ll see innovation in the fields of photography, publishing, interactive, and video, and you’ll get specific details on the techniques and software features used to create it.

If you’re only interested in one of these fields—or one particular technique—you can quickly get the information you need and get back to work.

New design frontiers—and beyond
Underlying this issue is the pursuit of “Design Without Boundaries.” Our feature articles explore the idea of discovering frontiers and then moving beyond them.

Our guest designer, Josh Berger of Plazm magazine, epitomises this theme. Josh was part of the new-school design magazine vanguard of the late 1990s that included David Carson and Ray Gun. Where others faded away, Josh and Plazm continue to defy conventions. Josh contributed the layouts for the cover story and other select sections of this issue. Thanks, Josh.

So go ahead and dive in to your all-new Adobe Magazine—and don’t forget to tell us what you think of it. As always, we look forward to hearing from you.

— Adobe Creative Team

WELCOME TO ADOBE MAGAZINE
Adobe Magazine 2.0. How did we get here? Some of you may remember the original Adobe Magazine, née Aldus Magazine, in print from 1989 until 2000. In 2004, we launched Proxy in North America in response to the multitude of customer requests for a magazine that could both inspire and educate. Proxy met this need by focusing on current design, industry trends, software tips and tutorials, and troubleshooting tips.

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