| Close X | ||||
| EDITOR'S NOTE |
02 | |||
| COVER STORY | WHEN TURNING PAGES BECOMES A TRIP | 03 | ||
 |
An unwavering pursuit of creative freedom has given birth to artsy niche magazines like Theme and Clear. |
|||
| FEATURES | CREATING MORE WORLD | 09 | ||
 |
On nikeair.com, Big Spaceship created more than an interactive website. They created interactive wonder. |
|||
| NATURE'S LIGHTROOM | 13 | |||
 |
Ten photographers, under the spell of Iceland’s golden light, discovered its breathtaking beauty. |
|||
| CREATIVE PERSUASION: THE RISE OF BRANDED ENTERTAINMENT |
17 | |||
 |
“Branded entertainment” is popping up everywhere with a surprisingly understated presence. |
|||
| COLUMNS | FONT & FUNCTION |
21 | ||
| Why Darka is like a German Black Forest Gateau and other musings from typophile Thomas Phinney. |
||||
| SCOOP | 22 | |||
| Mac users: Adobe has some great news just for you. |
||||
| DEPARTMENTS | About this issue |
23 | ||
| Feedback |
23 | |||
In the few hours left to the photographers, they found time to sleep and to work with their digital images using Adobe Photoshop Lightroom beta. Here’s how they got the voluminous images off their cards and ready for final presentation.
Step one: Import and organise
At each base camp—a local hotel—Aaland arranged for a common workroom with wireless Internet. During the only hours that were truly dark, the photographers turned up bleary-eyed to sort and process, each on his or her own laptop. The Photoshop Lightroom Library Module brought the pictures from camera to screen.
Step two: Edit
The photographers took their images from RAW files through the Photoshop Lightroom Develop Module, which enabled them to make basic tonal and colour corrections. Using the software’s raw processing controls, the photographers could fine-tune a rendering and apply the treatment to a series of their images. Learn how to use raw processing controls using Adobe Photoshop Lightroom beta.
Step three: Present
Each day, the photographers passed their best picks on to wedding photographer Derrick Story for website galleries. Three galleries went up in real time, using Lightroom’s newly revised Web Module.
On their final night in Iceland, the photographers created a public presentation at the Apple Store in Reykjavik using the Adobe Lightroom Slide Show and Print modules. They gave away fistfuls of 13” x 19” prints created with Epson printers and presented a looping slideshow of the week’s best images. One hundred and fifty people came to the wrap-up celebration.