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| EDITOR'S NOTE |
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| COVER STORY | WHEN TURNING PAGES BECOMES A TRIP | 03 | ||
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An unwavering pursuit of creative freedom has given birth to artsy niche magazines like Theme and Clear. |
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| FEATURES | CREATING MORE WORLD | 09 | ||
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On nikeair.com, Big Spaceship created more than an interactive website. They created interactive wonder. |
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| NATURE'S LIGHTROOM | 13 | |||
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Ten photographers, under the spell of Iceland’s golden light, discovered its breathtaking beauty. |
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| CREATIVE PERSUASION: THE RISE OF BRANDED ENTERTAINMENT |
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“Branded entertainment” is popping up everywhere with a surprisingly understated presence. |
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| COLUMNS | FONT & FUNCTION |
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| Why Darka is like a German Black Forest Gateau and other musings from typophile Thomas Phinney. |
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| SCOOP | 22 | |||
| Mac users: Adobe has some great news just for you. |
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| DEPARTMENTS | About this issue |
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| Feedback |
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On January 4, Adobe announced that it will release the next version of Adobe Creative Suite Production Studio software for both the Macintosh and Windows platforms. “Our customers told us they wanted the ability to use Production Studio on either a Macintosh or Windows computer. And we’re excited to be able to give them that choice,” says Jim Guerard, vice president, Dynamic Media Organisation, at Adobe.
Hello, time-saving
integration. Goodbye, intermediate rendering.
With the next version of Production Studio available on the Mac as well as Windows, Mac users will now be able to take their productivity to the next level, thanks to the enhanced integration among Production Studio components. Make a change in one application, for instance, and it’s automatically reflected in the other software components. With this integrated workflow, Mac users will enjoy:
Add Dynamic Link to the mix, and Mac users can substantially decrease rendering delays. That’s because this exclusive Adobe Production Studio feature makes it possible to use Adobe After Effects compositions in Adobe Premiere Pro and Adobe Encore DVD projects with no intermediate rendering.
Client reviews are easier and faster too. Using the Clip Notes feature, videographers and filmmakers can embed video into a PDF file, email the file to the client to review with timecode-specific comments and then view comments mapped to the timeline.
It all adds up to faster, more flexible workflow for editing, motion graphics, effects, sound design and DVD authoring—whether on a Mac or a Windows computer. “From individual creatives and videographers to high-end production studios, everyone will find new efficiencies in the next release,” says Guerard. “This is a huge step forward for our customers.”
On October 26, 2006, Adobe extended its Mac reach even further with a preview release of its dual-platform audio tool, Adobe Soundbooth. Designed for creative professionals without audio expertise, Adobe Soundbooth delivers focused tools for accomplishing everyday audio tasks.
Get the Adobe Soundbooth preview for either the Intel Mac or Windows platform.
