Adobe Offers Digital Analytics Package to Help Marketers Act on Big Data

For immediate release

Quickly Derive Actionable Insights from a Fragmented Web that Generates Ever Larger Amounts of Data

LONDON, Adobe Digital Marketing Summit EMEA — May 15, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Digital Analytics package, a combination of six products within the Adobe® Digital Marketing Suite. The Digital Analytics package helps digital marketers move beyond Web analytics to quickly find and share actionable insights from a growing amount of data generated from multiple sources of customer interaction – social, video, mobile, email, online surveys, CRM systems and ad networks, to name a few.

Adobe customers utilizing the Digital Analytics package receive the following products:

Adobe SiteCatalyst®
Adobe’s flagship analytics product, Adobe SiteCatalyst provides actionable, real-time intelligence about digital strategies and marketing initiatives to many of the world’s largest digital marketers. With roots in Web analytics, SiteCatalyst has evolved to provide analytics on video, mobile, app and social data and is flexible enough to accommodate future unknown data streams.

Adobe Discover®
Adobe Discover enables deep understanding of customer segments and online behavior with virtually unlimited and incredibly fast free-form analysis. Additionally, Adobe Discover can identify highly valuable, previously undiscovered audience segments.

Adobe DataWarehouse™
A repository and back-up system to store analytics data, Adobe DataWarehouse lets users perform complex data mining for more advanced and long-tail analysis.

Adobe Genesis™
Through Adobe Genesis, Adobe automates integrations between the Adobe Digital Marketing Suite and partner technologies, such as email marketing, CRM, ad networks and third-party data providers, essentially extending the reach and capabilities of the Suite with fully tested, plug-and-play integrations. This creates a single location from which digital marketers can view and take action on data from all of their marketing technologies and initiatives.

Adobe ReportBuilder
ReportBuilder imports analytics data from SiteCatalyst, enabling marketers to perform specialized analyses and easily create customized reports in Microsoft Excel, increasing their productivity.

Adobe TagManager
An enterprise-class tag management solution providing fast tag deployment and secure implementations, SiteCatalyst customers can utilize their existing SiteCatalyst tags to rapidly deploy Adobe TagManager. Additionally, when used in conjunction with Evidon technology, TagManager can help digital marketers and advertisers give their consumers control over how their data is used online. The integration with Evidon will initially focus on managing third-party cookies used for behavioral advertising.

Aseem Chandra, vice president of product marketing, Digital Marketing Business, Adobe

  • “Digital marketers are excited by big data, but need help managing it and deriving insights that can transform their businesses and drive results. The Digital Analytics package Adobe offers combines powerful technologies to convert the challenges of big data into business opportunities.”

The Digital Analytics package is available now.  Adobe customers interested can contact an Adobe account manager.

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit


© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Digital Marketing Suite, SiteCatalyst, Discover, DataWarehouse and Genesis are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Eric V. Anderson
Adobe Systems Incorporated

Laura Perez
Hill & Knowlton