The basic structure of a business proposal.

Want to find more projects or buyers for your company? Learn about the parts of a business proposal outline, so you can dazzle new clients and grow your organization.

A business proposal is a document sent to potential clients to try and earn their business. It can be requested or unsolicited, but either way it needs to be well-written and contain all of the essential information.

Business proposal outline.

If you want to inspire clients to purchase your products or services, your business proposal needs to contain enough information to give them a well-rounded idea of your proposition. Here’s a basic business proposal outline to follow:

  1. Title page
  2. Table of contents
  3. Executive summary
  4. Problem statement
  5. Proposed solution
  6. Qualifications
  7. Timeline
  8. Pricing, billing, and legal information
  9. Terms and conditions
  10. Acceptance

With all these sections included, potential clients shouldn’t have any questions about what you have to offer. Businesses don’t like to take unnecessary risks. If you’re thorough in your proposal and don’t leave any loose ends, potential clients will be more likely to accept your business.

Save your business proposal as a PDF.

Because business proposals are large, multi-page documents, it’s best to save them as a PDF. Saving your proposal as a PDF will ensure the formatting remains the same. No matter what device the receiver uses, they’ll be viewing your proposal exactly as it was meant to be seen.

If you need to make last-minute changes to your proposal, it’s easy to edit your PDF online with Adobe Acrobat online services. You can edit, add comments, insert drawings, and more right from your web browser to perfect your proposal before sending it.

Discover what more you can do with Acrobat to create and present the perfect business proposal.